Because embarks on experiential campaign for soya brand
Chantelle Thorley, 07 October 2009
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Kallo Foods has hired brand experience agency Because to stage a six-week sampling campaign to promote its So Good Soya Milk brand.
The agency installed a series of highly branded sampling rigs at the entrances of selected Tesco, Asda, Sainsbury's and Morrisons stores last month.
The rigs will remain on site until 24 October, offering shoppers the chance to take part in the ‘So Good Swirl' challenge - a hula hooping game on the Nintendo Wii - as well sample the product.
Participants will also be given the chance to win a Nintendo Wii Fit and money off vouchers to redeem against future purchases.
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