Westfield appoints SML to produce Fashion Week event
Chantelle Thorley, 14 September 2009, 3:17pm
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Inner city shopping Mecca, Westfield London, has employed marketing and events firm SML to implement a range of activity surrounding this month's London Fashion Week.
As part of the activity SML will be hosting a Westfield London Style 2009 catwalk show with celebrity stylist William Baker, who will be showcasing his 60 hottest autumn/winter looks on 24 and 26 September.
In the lead-up to the event Baker will be blogging on Westfield London's website, offering shoppers the latest news and tips on what's hot from the catwalk.
In addition, SML will create a limited edition look-book to be handed out to shoppers - the best-dressed person winning an exclusive photo shoot styled and shot by Baker.
This year marks the 25th anniversary of London Fashion Week, which takes place biannually in February and September.
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