Elastic to expand Boutique Bar Show's experiential offering

Chantelle Thorley, 04 September 2009, 2:55pm

Experiential firm Elastic has been recruited to add an element of interactivity to this year's Boutique Bar Show, taking place on 15 and 16 September at the Royal Horticultural Halls.

The event, now in its third year, hosts some of the UK's finest drinks brands and is aimed at decision makers and trade influencers as well as bar managers, bartenders and sommeliers.

Highlights will include an introduction to sake, courtesy of the Sake Sommelier Association, a rum and chocolate pairing hosted by UK Rum ambassador Ian Burrell, and a tasting of award-winning whiskies courtesy of The Spirits Business.

Elastic will also be responsible for sales and marketing at this year's show.

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