Blazinstar introduce Raygun at Sony's experiential Westfield campaign
Tom Hall, 28 July 2009
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Blazinstar Experiential is working with Sony Music to promote new band, Raygun whilst giving Westifield shoppers the chance to win prizes for looking 'rocktastic'.
Rock band, Raygun, will perform at Shimmer, a stage at the West London shopping mall, on 7 August.
Competition entrants will be asked to strike a pose in front of an LAPD police vehicle. The photos will feature on a microsite with links to social media platforms.
Blazinstar recently announced a series of interactive marketing 'breakfast' seminars at 24 London.
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