Elastic to produce experiential Ricard event
Chantelle Thorley, 07 July 2009, 10:27am
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comment on this articleExperiential agency Elastic will be holding a giant pétanque tournament in London's Battersea Park this Sunday (12 July) for French anise drink brand Ricard.
As part of London's Macadam Bastille Day celebrations, the event will see French international rugby star Serge Betsen kick off the matches that will run throughout the day, with a range of prizes up for grabs.
The event will mirror a similar tournament held by the brand in New York that attracts about 10,000 people.
"In France, drinking Ricard and playing pétanque are recognised as the very best of French traditions, and we are proud to be bringing them both to London," said Pernod Ricard UK spokesperson Jo Spencer.
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peter turner - 08 July 2009
I do hope you will have a lot of success with this event and that you have got a proper piste for the real players
http://ukpetanquediss.blogspot.com/
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