Blazinstar plans interactive event marketing seminars at 24 London
Tom Hall, 03 July 2009
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Blazinstar has teamed up with the London Metropolitan Business School to provide a breakfast event marketing tutorial, using 24 London's interactive displays.
The experiential agency, which was behind Eminem's recent album launch, is planning to make the series a regular fixture.
Shaz Smilansky, Blazinstar's marketing director and author of Experiential Marketing, will hold the sessions for about 25 event management students from the London Metropolitan Business School.
"The venue is totally interactive and we will be harnessing its projections and touchscreen technology," she told Event. "A limited number of people from the general public can also join the sessions for a price of £85."
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