Audi brings in TwoFour for experiential Goodwood programme

David Quainton, 30 June 2009

German motoring giant Audi has brought in TwoFour Communications to produce an auditorium-style venue at the Goodwood Festival of Speed 2009 designed to "engage, entertain and wow".

Twofour will create interactive experiential installations, live stage shows, a cinema experience and expert event management to provide a "complete one-stop-shop" for Audi UK.

The Audi experience will feature live shows throughout the day hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish.

"With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to," said Audi UK events and internal brand manager Jane Brown. "We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way."

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