Ascot Racecourse

Blackjack to promote Betfair at Royal Ascot

Chantelle Thorley, 18 June 2009

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Online betting site Betfair has brought in experiential agency Blackjack to encourage race goers to register with the site at this week's Royal Ascot.

Promotional staff wearing Adwalkers (digital screen platforms), will give visitors a chance to interact with the Betfair website and offer a free £5 bet to those who enter their details.

"The Adwalker technology is incredibly effective at drawing new customers and Ascot is the ideal location to use them because we will have immediate access to the betting community and a static crowd," said Behzad Saednejad, managing director of Blackjack. "It's an exciting campaign, where offering something for free and with easy access, should prove a winning combination."

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