Video Exclusive: Eminem experiential album launch
Tom Hall, 19 May 2009
5
5 comment s on this article.Blazinstar Experiential has showcased its Eminem event, which took place in the North Piazza at Covent Garden on Monday (18 May), with a point-of-view video.
The video, produced by Art War Entertainment, is shot from the perspective of a participant in the experiential event.
Universal Polydor's media agency, MediaCom UK, hired Blazinstar to produce the rehab-themed experiential event to mark the release of Eminem's comeback album, Relapse.
Visitors were greeted by Eminem lookalikes and nurses offering branded ‘blood' test-tubes filled with cranberry juice, then shown to a hospital bed where they could listen to Relapse.
A massage was also offered as part of the ‘therapy' before medical wristbands were presented, linking participants to a Facebook photo site.
"We produced the entire event ourselves, from the hiring to creating the giant 'E' shapes. It was a real challenge with such a short lead time," said Shaz Smilansky, marketing director at Blazinstar.
An estimated footfall of around 100,000 people witnessed the one-day event.
To view a new picture gallery of the event click here.
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All Comments
Norm Macdonald - 20 May 2009
I have worked with art war entertainment before and would highly recommend them...
Actually that's a lie, this is a fake profile I set up so that i could link people to the other video we made for Blazinstar. \(http://www.youtube.com/watch?v=JiLJ6enyNs&feature=channel_page)
And to our website www.aweltd.com
leyton ede - 21 May 2009
We produced the entire event ourselves, from the hiring to creating the giant 'E' shapes. It was a real challenge with such a short lead time," said Shaz Smilansky, marketing director at Blazinstar.
IAN IRVING - 22 May 2009
i'm sorry but i am still finding this one hard to believe, where on Earth are the Eminem Look-a-likes? and where on earth did the staff come from... and as for the lame POV video i'm stunned!
Jules Grudniewicz - 05 June 2009
I popped down to this event and it was so much fun.... I especially enjoyed the rehabilitating massage! I love that Youtube clip.... very funny!
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