Iris Experience takes foothold in Singapore

Chantelle Thorley, 13 November 2008

Experiential agency Iris Experience has opened a Singapore office just ten months after launching its first international office in New York.

The new office will allow the agency develop and deliver integrated experiential campaigns, including property creation, live events, sponsorship activation, retail support and corporate events for global clients such as Sony Ericsson and Adidas.

It will also benefit parent company Iris Worldwide's regional offices in Delhi, Sydney and Singapore.

"The landscape is changing in the Asia Pacific market and it's an opportunity for us to really shake things up and show how effective experiential can be in building longer term emotional engagement with consumers," said Iris Experience global business development director Cameron Day. "Working with Iris Singapore and the other offices in the region we will continue to build our worldwide offering, bringing our unique vision to demonstrate the vital role experiential can play in driving client value to the market."