Kellogg's turns to Iris for three-brand drive
David Quainton, 12 November 2008
Be the first to comment on this article
Kellogg's has brought in Iris Experience as part of a new marketing drive across three brands - Rice Krispies, Nutri-Grain and Special K.
The win will see Iris Experience support the business with active trials to consumers over the coming months.
"Getting consumers to try our products is always key to the success of our brands," said Kellogg's head of promotions Sam Blunt. "With such a competitive market, it is paramount we get the strategy right for reaching and engaging with consumers."
Kellogg's produces more than 40 different cereals with plants in 19 countries, marketing its products in more than 160 countries and employing 26,000 people in its worldwide organisation.
All Comments
There are currently no comments.
Jobs of the week
- Pre Sales Engineer – Professional Visual Displays, Panasonic
- £ Excellent Package + Benefits,
- Account Manager, AVM
- Dependent on experience, St Margarets, Twickenham
- New Business Development Executive, Clements and Street Limited
- £ Competitive + benefits, Redditch, Worcester
- Project Manager, AVM
- Dependent on experience, St Margarets, Twickenham
- BUSINESS DEVELOPMENT MANAGER, Live Recruitment
- £40000 - 50000 per annum, England
Your Comment
To post comments please log in here