The firm, which serves the event industry, said the new moniker will "better reflect the company's core businesses".

The Dynamic FX brand is known across a wide range of industries including live entertainment, film and television.

"Our new name is an important landmark in the company's evolution." said James Freedman, Director of Magicians.co.uk.
 
As well as magical entertainment, Magicians.co.uk also delivers magic presentations, branded magic, marketing, corporate training, illusion design, magic consultancy and special effects for its client partners.