The International Direct Marketing Fair 2007

Show dispute settled with UBM acquisition

29 July 2008

United Business Media's (UBM) Live Media Division has acquired Reed Exhibitions' International Direct Marketing Fair (IDMF) and Ecommerce and Digital Marketing Expo (ECDM).

IDMF and ECDM will now be incorporated within UBM's Internet World, Technology for Marketing and Advertising and Call Centre Expo.

The announcement may come as a shock to the industry as Reed Exhibitions and CMP Information were in a heated feud over dates as ECDM was set to run at the same time as Internet World.

Internet World will still take place from 28-30 April but will move back to Earls Court 2 from Olympia, where it will take place alongside Reed's Infosecurity Europe and VCM Exhibition's Service Desk and IT Support Show, taking place in Earls Court 1.

UBM group director Mark Snell said: "While we review the potential for the IDMF to be relaunched in 2010 we believe that the short-term interests of the market and our customers will be best served incorporating both the IDMF and ECDM exhibitors into our current events for 2009."