They also heard from guest speakers Tony Jardine director of HPS Jardine, Rick Stainton, managing director of Smyle, Karim Halwagi, chief executive of the AEO and Simon Burton, managing director of Exposure Communications in a programme of educational seminars.
Last night a drinks reception and dinner was held back at the Silverstone Wing, before guests retired to neighboring hotel Whittlebury Hall for the evening.
This morning Laura Moody, managing director of Blondefish led a workshop on RFID technology. After lunch guests will have the opportunity to enjoy a driving experience round the famed Silverstone track.
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