Event TV: Inside Cadbury House

The structure – made up of three purple domes – brings to life the world of Joyville, the mythical place where Cadbury Dairy Milk is said to be made.

Each dome contains a different experience; visitors can learn how Cadbury chocolate is made in the Joyville Zone, take part in branded activities in the Chocolatarium, and try their hand at several Olympic sports with a Cadbury twist in the Great Games Zone.

The video shows the journey visitors take through the house.

The house marks the culmination of two years of Cadbury’s sponsorship of the London 2012 Games.

Watch our video interview with Sian Baker, head of experiences at Pretty Green - the agency responsible for producing the event.

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