The campaign kicked off on 14 July and will run until 12 August, visiting 23 locations across the UK.
The 4711 brand ambassadors will be touring the country, handing out free samples of the new unisex fragrance. Consumers will also have a chance to win a Champneys gift voucher and a Nouveau Cologne hamper.
Sally Durcan, managing director of Hotcow, said: "We are truly excited to be working on the 4711 Nouveau Cologne product launch. [It] is a fantastic fragrance."
Hotcow is working with beauty distributer FDD International on the campaign. Daniel Silvester, FDD business manager, said: "With Nouveau Cologne, we wanted to have a real drive on sampling. Hotcow stood out from the moment we met with them and we quickly realised that their experience was a great fit for what we wanted to achieve."
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