UBM's International Outdoor Event Expo to be rebranded Live Experience

The refreshed show will showcase innovative production services and technology for all live events including music, sporting and experiential campaigns.

Its event director James Samuel said: "This year’s exhibition highlighted the market convergence across brand experience, sports, music and public events.

"By positioning our brand to encompass any event professional involved in the process of delivering live experiences we’re positive our exhibitors and visitors will be clear that this show is relevant to them. The international events community is looking at the expertise and technology legacy residing in the UK."

The show will once again run alongside sister-event International Confex at Excel London from 19-21 March, as part of a focal week in the events industry calendar including the culmination of the ‘Britain For Events Campaign’.

Samuel added: "With nine months still to go before the 2013 show, 75% percent of the 2012 floor space is already booked up for 2013 and we are receiving lots of interest."

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