The theme for the evening at the In & Out on St James’s Square in Piccadilly was 'cool Britannia'. More than 300 event professionals partied alongside Ab Fab lookalikes and Pimm’s quaffing spoof country gents.
Click here to see photos of all the action.
Guests were invited to gain entrance to the party by paying with an old bra. This was in support of Oxfam’s Big Bra Hunt, which helps to give employment opportunities for women in Senegal where the bras are resold. It’s The Agency collected 278 bras for donation.
Champagne, Pimm’s, and cocktails kept guests refreshed, while caterers Ampersand served contemporary British canapés that included an edible beach, mini buckets and spades filled with sausage and mash, duck presented as mini oranges and tiny candy floss cones.
Kate McIntosh, It’s The Agency sales director, said: "This shows that the events industry is full of bounce and optimism right now. The dividend from the Jubilee and Olympics shows that there is no better time to be proud to be British – and to do so with more than 300 people wearing smiles on their faces is the best message we can send to the world."
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