Madame Tussauds features on Young Apprentice

Rachel Bull, 29 November 2011, 11:22am

Madame Tussauds' world stage

Madame Tussauds' world stage

One of the UK's most iconic event venues Madame Tussauds was the subject of last night's (28 Nov) Young Apprentice on BBC One.

The teenage contestants were taken to the venue’s World Stage, surrounded by world leaders, royalty and pop stars such as Lady GaGa and Kylie Minogue. They were tasked with buying ten items, including a gold pocket watch and size ten stilettos, for various wax figures including Elle Macpherson, Winston Churchill and Nelson Mandela.

Viewing figures were up on the last two weeks, peaking at 3.77m, according to Lord Sugar on Twitter.

Madame Tussauds general manager for events Michael Aldridge said the show gave a "fascinating insight" as to how the venue operates. 

"Lord Sugar mentioned on Twitter that viewing figures increased during the show and I’m sure it was because of the added celebrity factor at Madame Tussauds," he said. "It’s an iconic brand, it really captures people’s imaginations and it’s why we’re still such a popular party destination."

Madame Tussauds is hosting A Night With the Stars for Christmas and has just launched two shared party night dates on 2 and 9 December.

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