Fossil brings in Elastic for Adidas at Streetfest brief
Chantelle Dietz, 27 May 2011, 10:20am
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Fossil Watches has brought in experiential agency Elastic to activate a sponsorship agreement on behalf of Adidas at this weekend's street culture festival Streetfest (29 May).
Elastic has developed a concept called The One Minute Masterpiece for the event in east London’s Hearn Street Car Park.
Festival-goers will be given one minute to create their own graffiti masterpiece on a Lumacoustics digital graffiti wall.
The top ten finalists judged by VNA magazine will win a watch and have their masterpiece posted to a gallery on the JD sports facebook page, with the winner being voted for by the vans of JD Sports.
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