Olympic countdown: How to win event contracts for 2012 without Locog
David Quainton and Lucy Dyer, 27 July 2010
Be the first to comment on this article
The London 2012 Olympics is only two years away and many of the big Locog-lead contracts are already being put in place. But there are many other opportunities for enterprising businesses, and here Event shows you the way.
For venues, there are plenty of opportunities to fill space before, during and after the Games. Already Visit London is handling myriad requests from National Olympic Committees (NOCs), those organisations that coordinate invidual countries' Olympic efforts, to find space for them to host sponsors, athletes and revellers. Listed below are more than 70 nations with links to their NOCs. Practically all will be looking for space to host Games-related events.
For suppliers and agencies 2012 organisers are helpfully working with the Competefor website to centrally coordinate Olympic contracts. But outside of that each NOC has its own list of sponsors. Many of these will want to activate that sponsorship in London throughout the course of the Games. For example, there is a famously large Polish diaspora in Ealing, and Poland has eight NOC sponsors. It is more than likely these sponsors will want to target Polish supporters through events, advertising, marketing and PR campaigns.
To help target these sponsors Event has compiled a list you can see below. Obviously, smaller nations and sponsors are unlikely to want to spend large swathes of money, but you never know, London is uniquely cosmopolitan and international support (and thus potential sales targets) will never be higher.
What is certain is that a proportion of the firms listed below will be spending money during 2012. Good luck targetting them, the list will be updated throughout the coming months.
AMERICAN SAMOA
NOC: American Samoa National Olympic Committee
ANZ Amerika Bank
Blue Sky Communications
GHC Reid
Halecks Beverage
Samoa News
McConell Dowell
Malama TV
ARGENTINA
NOC: Comité Olímpico Argentino
Aeropuertos Argetina 2000
Kappa
Telecom
Turicentro
All Clerc
Loma Negra
Tracer
La Martina
Banco De La Nacion Argentina
Tyc Sports
Travel Ace
Vinos Herefotd
3 Arroyos
AUSTRIA
NOC: Österreichisches Olympisches Comité
Stigel
Osterreichisches Olympia Museum
BELARUS
NOC: National Olympic Committee of the Republic of Belarus
Chemoprojekt
BELGIUM
NOC: Belgisch Olympisch en Interfederaal Comité, Comité Olympique et Interfédéral Belge
Nationale Loterij
Dexia
Belgacom
Delhaize
Unilever
Ernst and Young
Onafhankelijke Ziekenfondsen
Nieuwsblad.be
Roularta Media Group
Sporza
BOSNIA AND HERZEGOVINA
NOC: Olympic Committee of Bosnia and Herzegovina
Oasis
Dimex
Zelinka
Sunrise
Olimpija
Lok
BHT
BRAZIL
NOC: Comitê Olímpico Brasileiro
Travel Ace
Odonto Prev
EBX
Olympus
Caixa
BULGARIA
NOC: Bulgarian Olympic Committee
Fibank
Puma
Sofia Commodity Exchange
Puma,
Ziener
Volkswagen
Kamenitza
Jetset sports
CANADA
NOC: Canadian Olympic Committee
National Partners:
Bell
Hudson’s Bay Company
PBC
GM Canada
Petro-Canada
Rona
Official Supporters:
Air Canada
BC Hydro
Bombardier
British Columbia Lottery Corporation
Canadian Pacific
ICBC Jetset Sports
Ricoh
Royal Canadian Mint
CAYMAN ISLANDS
NOC: Cayman Islands Olympic Committee
Platinum:
SAAD Group Companies
Gold:
Kirk Freeport
Weststart TV
Walkers
Maples and Calder
Greenlight RE
Progressive Distributers
Cayman Airways
Caledonian Bank and Trust Ltd
Ritz Carlton
Baraud International
Silver:
Bank Austria
KPMG
Royal Bank of Canada
Admiral Administartion
First Caribbean International Bank
Myers and Algebra
Louis Masicotte
Deutsche Bank
Bronze:
Andro Group
Flowers/Cayman Foam
Department of Tourism
Cayman
Broadhurst Barristers
PWC
Cables and Wireless
Caribbean Utilities Company
Campbells
Mr Michael Firth
Bank Vontobel
The Highlands
Remaz Realty
COLUMBIA
NOC: Comité Olímpico Colombiano
Postobon
Colombia es Pasion
Antena 2
Totto
COOK ISLANDS
NOC: Cook Islands Sports and National Olympic Committee
The Edgewater Resort and Spa
Telecom
Turtles
CROATIA
NOC: Croatian Olympic Committee
Jamnica
CYPRUS
NOC: The Cyprus National Olympic Committee
Cyta
Cyprus Airways
Peak
Mitsides
Bank of Cyprus
Spestrovolou
Opap
CZECH REPUBLIC
Dnes
Skoda
Alpine
Euro
xantypa
Rozhlas
Idnes
Ceska Posta
Pilsner-Urquell
Skupina Cez
RWE
Gemoney
Outdoor-Akrent
Zentiva
Ceska Pojistovna
DENMARK
NOC: National Olympic Committee and Sports Confederation of Denmark
Puma
Nordea
EL SALVADOR
NOC: Comité Olímpico de El Salvador
BW
Tigo
ESTONIA
NOC: Eesti Olümpiakomitee
Paf
Monton
ISC
Elion
Casino Olympic
Silber Auto
EMT
JCDecaux
Ergo
Tallinna Sadam
FIJI
NOC: Fiji Association of Sports and National Olympic Committee
JR White
Oceanic Communications
Vinod Patel
Air Pacific
Dahia
Samba!
Star Printery
FINLAND
Veikkaus
HK
Sonera
FRANCE
NOC: Comité National Olympique et Sportif Français
Adidas
EDF
Orange
Francaise Des Jeux
Tarkett
Groupe BPCE,
Area Groupe Eiffage
Compagnie Nationale du Rhone
Somfy
GAMBIA
NOC: Gambia National Olympic Committee
QuantumNet
GERMANY
NOC: Deutscher Olympischer Sportbund
Adidas
Audi
Sparkassen-Finanzgruppe
Payback
GREAT BRITAIN
NOC: British Olympic Association
Official Partners
Adidas
BMW
BP
British Airways
BT
EDF Energy
Lloyds TSB
Official Supporters
Arcelor Mittal
Cadbury
Cisco
Deloitte
Thomas Cook
Ups
GREECE
NOC: Hellenic Olympic Committee
Vodafone
Adidas
Volkswagen
GUAM
NOC: Guam National Olympic Committee
Budweiser
HUNGARY
NOC: Hungarian Olympic Committee
Suzuki,
Szerencsejatek,
Hunguesthotels
IRELAND
NOC: Olympic Council of Ireland
Asics Ireland
Newbridge,
Leadership
Irish Sports Council
Cappagh
Matter Private
Kia Motors
Cadbury
Lifestyle Sports
THG Sports Tours
JAMAICA
NOC: Jamaica Olympic Association
Singer
Puma
Digicel
NCB
JAPAN
NOC: Japanese Olympic Committee
Yahoo Japan
Toyota
Ajinomoto
Nissay
Tokiomarinehd
Docomo
Asahi
KENYA
Nike
LATVIA
NOC: Latvian Olympic Committee
LMT
LVM
LG
Swedbank
LIECHTENSTEIN
NOC: Liechtensteinischer Olympischer Sportverband
Switcher
Telecom
LITHUANIA
NOC: National Olympic Committee of Lithuania
Sba
UPS
Krasta Auto
Perlas
Olimpas
Fastrm
Audimas
Rytas,
Snoras
Baltic Amadeus
Omnitel
Hotel Vanaguse
Pienozvaigzdes
Vilnius-Airport
Dujotekana
lrt.lt
Ekstra
LUXEMBOURG
NOC: Comité Olympique et Sportif Luxembourgeois
BGL BNP Paribas
Loterie Nationale
MALDIVES
NOC: Maldives Olympic Committee
Olympic Council of Asia
Ministry of Human Resources Youth and Sport
MACEDONIA
NOC: Macedonian Olympic Committee
Kineticus
Coni
Deutscher Olympischer Sport Bund
MALTA
The Malta Independant
Kull Hadd
S.E.R.C
MOLDOVA
NOC: Comité National Olympique de la République de Moldova
Moldtelecom
Inconex.com
Moldcell
Ultra
Air Moldova
Sport Eco Gym
MONGOLIA
NOC: Mongolian National Olympic Committee
Areo Mongolia
Golomt bank
Unitel
Juulchinworld
Air Link
Edutv
MONTENEGRO
NCO: Montenegrin Olympic Committee
Telenor
NEW ZEALAND
NOC: New Zealnad Olympic Committee
Avis
Cadbury
Meridian
Mitsubishi Motors
Peak
Stella Travel Services
Sparc
PHILLIPINES
NOC: Phillipine Olympic Committee
Pizza Hut
Sports Radio
Nestle Milo
361 degrees
PALAU
NOC: Palau National Olympic Committee
Shell Palou
PAPUA NEW GUINEA
NOC: Papua New Guinea Olympic Committee
Papua New Guinea Government
Mineral Resource Development Company
POLAND
PKO Bank Polski
PKN Orlen SA
Poczta Polska
Telekomunikacja Polska
Tauron Polska Energia
Lotnisko Chopina w Warszawie
4F Sport Performance
Carlina Medical Center
PORTUGAL
NOC: Olympic Committee of Portugal
Delta Cafes
Cision
Continente
Radio e Televaso de Portugal
PUERTO RICO
NOC: Comité Olímpico de Puerto Rico
Seguros Multiples
MCS
Banco Popular
Caribbean Cinemas
Lamar
Wal Mart
Cools Light,
T-Mobile,
Univision Puerto Rico,
Tactical
QATAR
QNB
ROMANIA
NOC: Romanian Olympic and Sports Committee
Euroins
SAN MARINO
NOC: Comitato Olimpico Nazionale Sammarinese
Credito Industriale Summarinese
Ceramica del Conca
Fotonica SRL
Camo
SERBIA
NOC: Olympic Committee of Serbia
Telenor
Mercator
Zvanicna Banka
PTC,
Dunav
Press Online
Joy Hello
Color Press Grupa
Jolly Travel
Jat Airways
Verano
Zekstra
Srbija Travel
Tob Co Rs
SINGAPORE
NOC: Singapore National Olympic councilTote board
Singapore Pools
Tiger
Fair Price
Yonex
Sunrise
Canon
Team Singapore
Singapore sports Council
SLOVENIA
NOC: Olympic Committee of Slovenia Association of sports Federation
SKB
Toper
Adriatic Slovenica
Luka Koper
Telokom Slovenije,
Aerodrom Ljubljana
RTV Slo
Istrabenz
Lasko,
Union Hotels
Mura
Mobite
E-Stave
Dnevnik
Mercator
Porsche Sloevija
Iskra
KRKA
Magistrat International
SOUTH AFRICA
NOC: South African sports Confederation and Olympic Committee
Nedbank
Voda.com
South African Sport Hall of Fame
NLDTF
SPAIN
Barcelo Hotels and Resorts
Alphbet (Grupo BMW),
Bosco Sports
SWEDEN
NOC: Sveriges Olympiska Kommitté
Jet Set Sports
Vattenfall
SWITZERLAND
Adecco
Amag
Rivella
UBS
Swisscom
Switcher
Antidry
Uniplan
AF-Colenco AG
Descente
Dynoptic
Globetrotter
Printgraph C
Schenker
THAILAND
NOC: Olympic Committee of Thailand
Tyota
Yamaha
Grand Sport
Nu Skin
TURKEY
NOC: National Olympic Committee of Turkey
Iddaa
Sportoto
Citibank
Efes
TRINIDAD AND TOBAGO
NOC: Trinidad and Tobago Olympic Committee
Guardian Life
Atlantic LNG
BHP Billiton
ISA
B Mobile
MSYA
Sportt
Oasis
UKRAINE
NOC: National Olympic Committee of Ukraine
MTC
Bosco Sport
Exim Bank
Eurolab
Gala Radio
Relcom
Baker Tilly Ukraine XOKEH
UNITED STATES
NOC: United States Olympic Committee
24 Fitness
Adecco
All State
Deloitte
The Hilton Worldwide Portfolio of Brands
Jet Set Sports
Nike
Tyson
United
URUGUAY
Kodak
Lenovo
Manulife
Johnsons
Association Espana
UZBEKISTAN
NCO: National Olympic Committe of the Republic of Uzbekistan
MTC
Sarkor Telecom
Uzbekistan Airways
VANUATU
NOC: Vanuatu Associatio of Sport and National Olympic Committee
Malco Productions
Vanuatu Goverment
Grand Hotel and Casino
ANZ Bank
B&P
Au Bon Marche
Air Vanuatu
VIETNAM
NOC: Vietnam Olympic Committee
SWC
PRG
CBO
To leave a comment register and let us know your thoughts.
All Comments
There are currently no comments.
Jobs of the week
- Pre Sales Engineer – Professional Visual Displays, Panasonic
- £ Excellent Package + Benefits,
- Account Manager, AVM
- Dependent on experience, St Margarets, Twickenham
- Project Manager, AVM
- Dependent on experience, St Margarets, Twickenham
- Internal Account Manager, Live Recruitment
- £20000 - 22000 per annum, Buckinghamshire
- Operations Manager, Live Recruitment
- £25000 - 30000 per annum, North West England




Your Comment
To post comments please log in here