Nathan and Hughes will be joined by Closer Events managing director Andy Center, who is another keynote speaker at the show.

Hughes will be presenting on how, when and why to start your own event business, Nathan will focus on how he and his company Media 10 relaunched the Ideal Home Show, while Center will focus on what matters most when producing an exhibition and how to make it a success.

The show, which was formerly Excite, will also play host to an Event magazine content day on Thursday 15 July. This will feature a number of high profile experiential agencies focusing on how to activate brands at festivals and large scale outdoor events.

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