News UK to bring titles to life at Cheltenham Literature Festival

Title sponsors The Times and The Sunday Times will host a pop-up members' lounge and more than 30 events at the upcoming Cheltenham Literature Festival.

The members lounge will be split in four branded zones (
The members lounge will be split in four branded zones (

Situated by the box office on Montpellier Gardens, the members’ lounge will operate throughout the 10-day event, which kicks off on Friday (2 October).

The space will comprise four branded zones, including a giant crossword wall that visitors can complete, a membership wall that showcases brand films, a book station which guests can peruse at their leisure, and the ‘Print Your Own Front Page’ area, where people can print their favourite The Times and The Sunday Times front pages from an archive. 

The space will also include a bar and seating area, where visitors will be able to complete a smaller version of the aforementioned crossword, read a book from the book station or simply relax.

The Times deputy editor, Emma Tucker will host The Times Live event on kick-off day, where the publication's editorial team will debate current issues and discuss potential lead stories for the following day, offering audience members a behind-the-scenes look at the newspaper's day-to-day operation. 

As part of The Defining Moments series, members of The Times and The Sunday Times editorial team will discuss some of the publications’ most memorable stories, including an account of the Charge of the Light Brigade Battle and an investigation into Fifa.

Panel sessions will address issues such as whether the UK should leave the European Union, the potential for a new cold war and the relevance of the terms ‘left’ and ‘right’ in modern politics.

News UK has also partnered with boutique hotel No 131 to host members' events, including the Editor's Party on Saturday (3 October). 

This will be the ninth year that The Times has been title sponsor of the festival, and the second year for The Sunday Times

Other brands to pop up at the festival include Waterstones, which will be hosting author signings within its branded tents, meanwhile the Waterstones Children’s Hideaway will offer a schedule of free activities throughout the festival. 

Last Friday (25 September) saw News UK host a rugby world cup-themed activation at Canary Wharf, where passers-by could take part in a rugby conversion simulator activity. 

Comment below to let us know what you think.

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