Oil and gas conglomerate Shell has appointed sports and entertainment agency Octagon to deliver a number of brand experiences as part of a wider global...
Vodka brand Absolut has teamed up with Resident Advisor to stage a series of events that celebrate the brand's new Absolut Facet bottle design.
O2 and AEG have renewed their partnership at The O2 for a further ten years, in a deal that will focus on customer experience.
Hotel Chocolat is planning 'Chocolate Lock-Ins' to drive customers into stores and to build brand loyalty.
Digital Cinema Media (DCM) has added an events and activations team to meet the increasing demand for cinema activations.
Parkwood Theatres and Films Crawley, West Sussex
Regan & Dean London
Collective Two London (East)
You Search and Select London (Central), London (Greater)
Production Plus Ltd Burton upon Trent
Events to watch out for this weekend include Craft Beer Rising festival, Beefeater's 'Story Beast' performance and Nespresso's Creatista Studio.
Swedish retailer Ikea launched its 'Live Lagom' event yesterday (22 February), in a bid to encourage its customers to live more sustainably.
Bookshop Foyles is staging a Roald Dahl-themed event in March at Westfield Stratford, as part of British Science Week.
From brow translators to emotion reading radios, Event takes a look at five examples of emotion-powered technology.
As part of its latest Creme Egg campaign, Cadbury has teamed up with Sainsbury's to launch a Creme Egg Spotters Hide Tour.
In this month's Brand Slam we pitch the experiential marketing strategies of automotive giants BMW and Hyundai against each other.
Event looks at the results of the Garnier Ultimate Blends pop-up, which took place in London's Soho earlier this month.
Dean Taylor, director of creative strategy at Momentum Worldwide, on turning film into a live event.
Marina Haydn, SVP circulation and retail marketing at The Economist, explains how experiential is helping to increase the title's subscriber base as well...
Brands, agencies, trade and consumers converged as London Fashion Week completed its debut at new venue, Store Studios.