RSS Feed

Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

GES aims for growth in Middle East

GES aims for growth in Middle East

Global Experience Specialists (GES) has appointed Patrick Lukan as chief operating officer for the Middle East as the company prepares for significant...

Lush to stage ethical-themed event

Lush to stage ethical-themed event

Cosmetics brand Lush has announced plans to stage its Lush Summit this February in East London.

Heinz hides 'emergency soup' in London

Heinz hides 'emergency soup' in London

Heinz is hiding tins of soup in 'break in case of emergency' cases in London and other major UK cities throughout the winter season.

Event TV: Pavegen launches #Step2Start campaign

Clean technology company Pavegen has been working with London-based marketing agencies to stage a fitness-themed activation.

Gin: The Movie kicks off year-long tour

Gin: The Movie kicks off year-long tour

London-based gin collaborative A World of Gin is premiering Gin: The Movie today (19 January), before taking the film on a UK-wide tour.

Follow us

Latest Event Jobs

Three vegetarian and vegan catering trends

Three vegetarian and vegan catering trends

To celebrate the month of 'Veganuary', Event looks at three veg-focused catering trends.

Event tech: Robots

Event tech: Robots

From buddy bots to robotic coffee machines, Event looks at the latest robotic and artificial intelligence tech to watch.

Brand Slam: Sweaty Betty vs Lululemon

Brand Slam: Sweaty Betty vs Lululemon

In this month's Brand Slam, we pitch the experiential marketing strategies of fitness brands Sweaty Betty and Lululemon Athletica against each other.

Behind the brand: Three Mobile

Behind the brand: Three Mobile

Lianne Norry, director of brand and communications at Three Mobile, talks to Event about why experiential is a growing focus for the brand.

Event Essay: Creating Moominland

Event Essay: Creating Moominland

Southbank Centre producer Paul Denton talks to Event's Yasmin Arrigo about the journey towards bringing the Moomins to London and the future of immersive...

Ex-Slice MDs launch brand experience agency

Ex-Slice MDs launch brand experience agency

Tom Rutter and Alec Braun, previously joint managing directors at Engine's Slice, have launched Muster, a brand experience agency for The & Partnership.

Venue of the week: The Crystal Maze comes to Manchester

Venue of the week: The Crystal Maze comes to Manchester

The Crystal Maze is set to open its doors on 1 April in Manchester, on the Old Granada Studios site.

House of Holland teams with Habitat for month-long residency

House of Holland teams with Habitat for month-long residency

To celebrate the launch of House of Holland's second interiors collection with design brand Habitat, British fashion designer Henry Holland has taken over...

Five of the best Blue Monday activations

Five of the best Blue Monday activations

Event looks at five of the best Blue Monday activations that helped to spread joy on the most depressing day of the year.

Weekender: Avenged Sevenfold, The British Army and the Winter Happiness Festival

Weekender: Avenged Sevenfold, The British Army and the Winter Happiness Festival

Events to look out for this weekend include the Avenged Sevenfold pop-up, a British Army activation and the Winter Happiness Festival.