Global Experience Specialists (GES) has appointed Patrick Lukan as chief operating officer for the Middle East as the company prepares for significant...
Cosmetics brand Lush has announced plans to stage its Lush Summit this February in East London.
Heinz is hiding tins of soup in 'break in case of emergency' cases in London and other major UK cities throughout the winter season.
Clean technology company Pavegen has been working with London-based marketing agencies to stage a fitness-themed activation.
London-based gin collaborative A World of Gin is premiering Gin: The Movie today (19 January), before taking the film on a UK-wide tour.
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To celebrate the month of 'Veganuary', Event looks at three veg-focused catering trends.
From buddy bots to robotic coffee machines, Event looks at the latest robotic and artificial intelligence tech to watch.
In this month's Brand Slam, we pitch the experiential marketing strategies of fitness brands Sweaty Betty and Lululemon Athletica against each other.
Lianne Norry, director of brand and communications at Three Mobile, talks to Event about why experiential is a growing focus for the brand.
Southbank Centre producer Paul Denton talks to Event's Yasmin Arrigo about the journey towards bringing the Moomins to London and the future of immersive...
Tom Rutter and Alec Braun, previously joint managing directors at Engine's Slice, have launched Muster, a brand experience agency for The & Partnership.
The Crystal Maze is set to open its doors on 1 April in Manchester, on the Old Granada Studios site.
To celebrate the launch of House of Holland's second interiors collection with design brand Habitat, British fashion designer Henry Holland has taken over...
Event looks at five of the best Blue Monday activations that helped to spread joy on the most depressing day of the year.
Events to look out for this weekend include the Avenged Sevenfold pop-up, a British Army activation and the Winter Happiness Festival.