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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

SSE stages giant Guess Who? board game stunt at London Waterloo

SSE stages giant Guess Who? board game stunt at London Waterloo

Energy company SSE surprised commuters at London's Waterloo train station today (8 February) with a giant alternative version of the popular Guess Who?...

In pictures: Smart unveils new venue in former Olympic media centre

In pictures: Smart unveils new venue in former Olympic media centre

Smart Group is opening a new meetings and events space within the former London 2012 Olympics Press and Broadcast Centre, now know an Here East.

Aunt Bessie's creates three-tier Yorkshire pudding wedding cake

Aunt Bessie's creates three-tier Yorkshire pudding wedding cake

Frozen food brand Aunt Bessie's has gifted a couple with a bespoke three-tier wedding cake made from Yorkshire pudding.

Moët selects new London venue for Academy revival

Moët selects new London venue for Academy revival

Moët & Chandon has announced plans to bring back its Moët Academy, which will launch in the spring at the Condé Nast College in London's Soho.

My Event World - Jonathan Terry

My Event World - Jonathan Terry

Jonathan Terry, integrated partner/head of JWT Live at J. Walter Thompson (JWT), spoke to Event about his DJ career, love of the mountains and desire to...

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Exclusive: Pulse Group announces new international office in Rio

Exclusive: Pulse Group announces new international office in Rio

Pulse Group has made its foray into the South American market with the opening of its third international office in Rio De Janeiro.

Sharp's to create Cornish beach bar for London Beer Week

Sharp's to create Cornish beach bar for London Beer Week

Sharp's Brewery is set to deliver a range of experiences as part of London Beer Week (22-28 February), including a Cornish beach bar.

Riso Gallo risotto to host Chef's Table experience

Riso Gallo risotto to host Chef's Table experience

Risotto brand Riso Gallo has partnered with the head chef of the Italian Embassy to create a dining experience in celebration of the brand's 160th birthday.

Sam Gill to stay on as CEO of Concerto Group

Sam Gill to stay on as CEO of Concerto Group

Sam Gill, who stepped in as interim chief executive at Concerto Group last November, has decided to take on the role in the long-term.

Sponsors reveal brand activations for London Fashion Week

Sponsors reveal brand activations for London Fashion Week

Brands such as American Express, Maybelline and Toni & Guy have revealed their live experience plans for London Fashion Week (LFW) AW16, which is taking...

Innocent's travelling supermarket to hit the streets

Innocent's travelling supermarket to hit the streets

Innocent is taking its super smoothies range to the streets in a travelling supermarket from next week.

Virgin Trains to create 'love carriage' for Valentine's Day

Virgin Trains to create 'love carriage' for Valentine's Day

Virgin Trains is offering singles a unique speed dating experience aboard one of its locomotives on Valentine's Day.

Experiential to feature in New York Bakery's BTL campaign

Experiential to feature in New York Bakery's BTL campaign

New York Bakery has launched a new heavyweight marketing campaign that will include an element of health-based experiential.

Duncan Miller joins Jack Morton from GPJ

Duncan Miller joins Jack Morton from GPJ

Jack Morton has appointed Duncan Miller, formerly of George P Johnson (GPJ), as its new director of business development, working out of the agency's San...

In pictures: Inside Burger & Lobster's immersive dining event series

In pictures: Inside Burger & Lobster's immersive dining event series

Burger & Lobster hosted a 'tale of two sides' dining experience with the Art of Dining at its Farringdon venue this week (1-3 February).

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