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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Reebok to host fitness studio and styling sessions at Be:Fit London

Reebok to host fitness studio and styling sessions at Be:Fit London

Next year's Be:Fit London fitness festival will see the return of Reebok's Fitness Studio, with the sports brand having confirmed a two-year partnership...

Firefly launches personalised bottle campaign

Firefly launches personalised bottle campaign

Soft drink brand Firefly will be printing pics of festival-goers on its bottles this summer as part of its latest consumer campaign.

Krušovice beer to curate event with comedian Paul Foot

Krušovice beer to curate event with comedian Paul Foot

Krušovice, the Czech beer, is launching an awareness campaign using eccentric comedian Paul Foot.

Brandfuel strengthens creative offering with new appointments

Brandfuel strengthens creative offering with new appointments

Agency Brandfuel has announced new recruits within its design team, as the agency seeks to bolster its creative offering.

In pictures: Curious? festival of knowledge

In pictures: Curious? festival of knowledge

The Curious? festival of knowledge took place at King's Cross, London this weekend (23 July), highlighting developments in various sectors including science,...

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Top 30 brand experience agencies: Pulse Group

Top 30 brand experience agencies: Pulse Group

Pulse Group came seventh in Event's top brand experience agencies ranking, with experiential billings of £12.08m in 2015.

Event Awards 2016 shortlist revealed

Event Awards 2016 shortlist revealed

The shortlist for this year's Event Awards has been announced today (26 July) and includes brands such as Google, Nike, Topshop, Barclays, L'Oréal and...

Blog: Top three human brand experiences from Cannes Lions 2016

Blog: Top three human brand experiences from Cannes Lions 2016

Closer's Liz Richardson discusses three of the promo and activation winners at this year's Cannes Lions.

Sledge's Capell-Abra to set up sustainable growth consultancy

Sledge's Capell-Abra to set up sustainable growth consultancy

Sledge's managing director Laura Capell-Abra has revealed she is leaving the agency to set up a sustainable growth consultancy.

Top 30 brand experience agencies: Innovision

Top 30 brand experience agencies: Innovision

Innovision came sixth in Event's top brand experience agencies ranking, with experiential billings of £15.09m in 2015.

Midori to stage Japanese-style telephone booth experience

Midori to stage Japanese-style telephone booth experience

Melon liqueur brand Midori will transport supermarket shoppers to the streets of Tokyo inside a series of interactive telephone booths.

Weetabix to deliver 'proper breakfasts' to festival-goers

Weetabix to deliver 'proper breakfasts' to festival-goers

Breakfast brand Weetabix will be delivering samples of its new On The Go bottled breakfast drink to the tent doors of festival-goers this summer.

In pictures: Magnum hosts Regent Street fashion festival

In pictures: Magnum hosts Regent Street fashion festival

Ice cream brand Magnum transformed Regent Street into a fashion playground this weekend, for the last traffic-free Summer Streets event.

Fentimans reveals details of Summer Jungle pop-up and festival workshops

Fentimans reveals details of Summer Jungle pop-up and festival workshops

Botanical beverage brand Fentimans will host a tropical-themed pop-up in Soho and a series of 'Magical Mixology Workshops' at several key festivals this...

Pine Cliffs Beach Club opens in Canary Wharf

Pine Cliffs Beach Club opens in Canary Wharf

Canary Wharf's Montgomery Square is offering city workers a taste of the Algarve, with a pop-up bar from Pine Cliffs Beach Club.

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