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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Secret Cinema to host screenings following The Interview cancellations

Secret Cinema to host screenings following The Interview cancellations

Cinematic secret event organiser Secret Cinema is teaming up with global free speech charity Article 19 to host events on Sunday 21 December in London,...

Uber gives back with charity push #UberGiving

Uber gives back with charity push #UberGiving

Driver request app Uber has extended its #UberGiving service for another day, following yesterday's (18 December) success.

Brand Experience Report 2014: Download the full report

Brand Experience Report 2014: Download the full report

Event's inaugural Brand Experience Report, providing in-depth analysis on the key issues in the UK experiential industry and the top 25 agencies list,...

Event TV: Land Rover unveils AR showroom experience

Event TV: Land Rover unveils AR showroom experience

Automotive brand Land Rover has created an augmented reality (AR) experience to showcase its New Discovery Sport to customers before its release day.

Nicky Morgan hired as TRO talent director

Nicky Morgan hired as TRO talent director

TRO has announced Nicky Morgan will take up the new role of talent director at the experiential marketing agency.

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Easyjet breaks record for highest carol concert

Easyjet breaks record for highest carol concert

Airline Easyjet broke the Guinness World Record for the highest altitude carol concert yesterday (18 December) during a flight from London Gatwick to Geneva...

The Art of Dining to launch camping-themed experience

The Art of Dining to launch camping-themed experience

Pop-up dining specialist The Art of Dining has revealed a new experience for 2015, called Gone Camping - a five-course, summer camping-themed pop-up dining...

Brand activation highlights 2014: April - June

Brand activation highlights 2014: April - June

In our second instalment of the year's most read about brand experiences, we look at what April, May and June had to offer.

S Pellegrino launches global chef competition

S Pellegrino launches global chef competition

Sparkling water brand S Pellegrino has launched its first competition to uncover the world's best young chef, who will be crowned at a final held next...

In pictures: Aldi's gingerbread house lands in Manchester

In pictures: Aldi's gingerbread house lands in Manchester

Discount supermarket chain Aldi created a giant gingerbread house structure in Manchester city centre yesterday (17 December) to celebrate its festive...

Lastminute.com launches 'Sh-elf of Shame' in Waterloo

Lastminute.com launches 'Sh-elf of Shame' in Waterloo

Online travel and leisure retailer Lastminute.com has launched a pop-up in London's Waterloo station today (18 December) showcasing the UK's worst and...

Light Motif acquires Simply Bars

Light Motif acquires Simply Bars

Event production agency Light Motif has announced its acquisition of specialist bar and DJ booth company, Simply Bars.

Wooshping and WowGrass join London Summer Event Show

Wooshping and WowGrass join London Summer Event Show

A number of sponsors and partners for the inaugural London Summer Event Show have revealed plans for live activations at the event, taking place at One...

In pictures: Coca-Cola surprises teens with all-star rugby session

In pictures: Coca-Cola surprises teens with all-star rugby session

Drinks brand Coca-Cola kicked off its sponsorship of the Rugby World Cup 2015 yesterday (17 December) by surprising teenagers in London with a training...

FreemanXP launches engagement technology

FreemanXP launches engagement technology

Brand experience agency FreemanXP has launched FXP Touch, a second screen platform to increase engagement and deliver real-time analytics for live events.

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