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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Freeman announces new appointments

Freeman announces new appointments

Brand experience agency Freeman has promoted Steve Comar to the executive team as director of operations, while Gillian Brackenbury-Peace joins as talent...

Wahaca to host Day of the Dead festival

Wahaca to host Day of the Dead festival

Mexican street food brand Wahaca is staging a three-day fiesta in celebration of Mexican festival, Day of the Dead.

Transport for London to create funfair installation at Design Junction

Transport for London to create funfair installation at Design Junction

Design Junction sponsor Transport for London (TfL) will host a funfair-themed booth at the annual interior design event, which forms part of this year's...

Ben Knight joins agency Wasserman as account director

Ben Knight joins agency Wasserman as account director

Ben Knight has been appointed account director at brand experience agency Wasserman.

Exclusive: Summerland seeks commercial partner following crowd-funding campaign

Exclusive: Summerland seeks commercial partner following crowd-funding campaign

Summerland, the London-based immersive tropical paradise to be housed in a secret venue, has switched from a crowd-funding model to a commercial partnership...

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Sambrook's Brewery revives annual beer festival

Sambrook's Brewery revives annual beer festival

Beer By The River, an event created by South London-based craft beer provider Sambrook's Brewery, has unveiled a new location for this year.

Brandfuel strengthens creative technology and production team

Brandfuel strengthens creative technology and production team

Brandfuel has unveiled two new director posts at the agency, as it seeks to bolster its creative technology and production offering.

Oreo launches 'flavour mobile' UK tour

Oreo launches 'flavour mobile' UK tour

Mondelez cookie brand Oreo is launching its first ever wonderfilled 'flavour mobile', offering people the opportunity to try new Oreo flavours and receive...

Charlotte Tilbury to stage Harvey Nichols pop-up

Charlotte Tilbury to stage Harvey Nichols pop-up

Retailer Harvey Nichols is hosting a ten-day pop up devoted to beauty brand Charlotte Tilbury at its London Knighstbridge store.

Global: MorningStar Farms to activate at The Taste LA

Global: MorningStar Farms to activate at The Taste LA

Kellogg's veggie-based food brand, MorningStar Farms, will offer a food truck experience at culinary event, The Taste LA.

Nestlé, Panasonic and Yo! Sushi among brands activating at Good Food Festival

Nestlé, Panasonic and Yo! Sushi among brands activating at Good Food Festival

Nestlé Cereals, Panasonic and Yo! Sushi are among a number of brands hosting activations at this year's BBC Good Food Festival.

In pictures: Absolut and Uber's Ibiza party experience

In pictures: Absolut and Uber's Ibiza party experience

Four Uber users and their plus-ones were flown to Ibiza at the weekend (19-20 August) for a secret party hosted by Absolut Vodka.

In pictures: More Than's exhibition for dogs

In pictures: More Than's exhibition for dogs

Hundreds of canines showed their appreciation for high culture last weekend by attending the world's first ever contemporary art exhibition for dogs, hosted...

Jaguar Land Rover to launch 'experience' store

Jaguar Land Rover to launch 'experience' store

Jaguar Land Rover will open a new retail experience at Westfield Stratford in partnership with digital retail experts, Rockar.

Global: Debi Kleiman joins Cramer's board of advisors

Global: Debi Kleiman joins Cramer's board of advisors

US-based brand experience agency Cramer has appointed Debi Kleiman as a member of its board of advisors.

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