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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Shell appoints Octagon for motorsport global hospitality business

Shell appoints Octagon for motorsport global hospitality business

Oil and gas conglomerate Shell has appointed sports and entertainment agency Octagon to deliver a number of brand experiences as part of a wider global...

Absolut Vodka launches 'Alternate Cuts' nightlife events

Absolut Vodka launches 'Alternate Cuts' nightlife events

Vodka brand Absolut has teamed up with Resident Advisor to stage a series of events that celebrate the brand's new Absolut Facet bottle design.

O2 and AEG extend partnership to develop fan experience

O2 and AEG extend partnership to develop fan experience

O2 and AEG have renewed their partnership at The O2 for a further ten years, in a deal that will focus on customer experience.

Hotel Chocolat plans 'Chocolate Lock-Ins'

Hotel Chocolat plans 'Chocolate Lock-Ins'

Hotel Chocolat is planning 'Chocolate Lock-Ins' to drive customers into stores and to build brand loyalty.

Digital Cinema Media creates events team to grow experiential business

Digital Cinema Media creates events team to grow experiential business

Digital Cinema Media (DCM) has added an events and activations team to meet the increasing demand for cinema activations.

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Weekender: Craft Beer Rising, Beefeater, Nespresso

Weekender: Craft Beer Rising, Beefeater, Nespresso

Events to watch out for this weekend include Craft Beer Rising festival, Beefeater's 'Story Beast' performance and Nespresso's Creatista Studio.

Behind the scenes: Ikea launches 'Live Lagom' events series

Behind the scenes: Ikea launches 'Live Lagom' events series

Swedish retailer Ikea launched its 'Live Lagom' event yesterday (22 February), in a bid to encourage its customers to live more sustainably.

Foyles to stage Roald Dahl-themed event

Foyles to stage Roald Dahl-themed event

Bookshop Foyles is staging a Roald Dahl-themed event in March at Westfield Stratford, as part of British Science Week.

Five of the best emotion-powered tech

Five of the best emotion-powered tech

From brow translators to emotion reading radios, Event takes a look at five examples of emotion-powered technology.

Cadbury launches Creme Egg Spotters Hide Tour

Cadbury launches Creme Egg Spotters Hide Tour

As part of its latest Creme Egg campaign, Cadbury has teamed up with Sainsbury's to launch a Creme Egg Spotters Hide Tour.

Brand slam: BMW vs Hyundai

Brand slam: BMW vs Hyundai

In this month's Brand Slam we pitch the experiential marketing strategies of automotive giants BMW and Hyundai against each other.

Eventographic: Garnier Ultimate Blends pop-up

Eventographic: Garnier Ultimate Blends pop-up

Event looks at the results of the Garnier Ultimate Blends pop-up, which took place in London's Soho earlier this month.

Comment: From screen to live

Comment: From screen to live

Dean Taylor, director of creative strategy at Momentum Worldwide, on turning film into a live event.

Behind the brand: The Economist

Behind the brand: The Economist

Marina Haydn, SVP circulation and retail marketing at The Economist, explains how experiential is helping to increase the title's subscriber base as well...

Creating a fashion legacy: London embraces #LFW

Creating a fashion legacy: London embraces #LFW

Brands, agencies, trade and consumers converged as London Fashion Week completed its debut at new venue, Store Studios.