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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Westfield to stage food and cinema experience for London Food Month

Westfield to stage food and cinema experience for London Food Month

Westfield Stratford City and Westfield London are marking their partnership with London Food Month (LFM) with a food and cinema experience.

WRG hires director to boost technical output

WRG hires director to boost technical output

Live and experiential agency WRG has recruited Dave Johnstone to the newly-created role of technical director.

Virgin Money stages interactive fundraising lounge ahead of London Marathon

Virgin Money stages interactive fundraising lounge ahead of London Marathon

Virgin Money is running an interactive games and sports-themed lounge to celebrate its sponsorship of the London Marathon, which is taking place this Sunday...

Former Slice marketing director joins Bompas & Parr

Former Slice marketing director joins Bompas & Parr

Rupert Cheswright, former marketing director at agency Slice, has joined multi-sensory design agency Bompas & Parr as events director.

Top five experiential stories of the week

Top five experiential stories of the week

A 3D dishwasher installation from Bosch, a Porsche Life pop-up in Liverpool, the industry reaction to the latest Bellwether report, Fentimans' botanical...

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Event TV: Deliveroo and Three's virtual dinner dates

Event TV: Deliveroo and Three's virtual dinner dates

On 19-20 April, Deliveroo and Three Mobile's rewards app Wuntu teamed up to launch a virtual dining experience 'Milan on Thames'.

Teapigs teams with Harvey Nichols for terrace takeover

Teapigs teams with Harvey Nichols for terrace takeover

Tea brand Teapigs is hosting a special matcha tea menu and a series of events on the Fifth Floor Terrace at Harvey Nichols' Knightsbridge store.

Blue Cross creates pop-up estate agents for cats

Blue Cross creates pop-up estate agents for cats

Pet charity Blue Cross is opening a pop-up estate agents for cats, which will sell properties specifically designed for feline tenants.

Brooklyn Brewery to open immersive mansion in London

Brooklyn Brewery to open immersive mansion in London

American beer brand Brooklyn Brewery is to stage an immersive Beer Mansion in east London from 12-13 May.

Weekender: The Virtual Reality Show, Beefeater, La Belle Assiette

Weekender: The Virtual Reality Show, Beefeater, La Belle Assiette

Events to look out for this weekend include The Virtual Reality Show, a 'Sip Hop' event from Beefeater and a culinary experience requiring guests to bring...

Global: Skullcandy kicks off Stay Loud Showdown series

Global: Skullcandy kicks off Stay Loud Showdown series

Audio brand Skullcandy kicked off its Stay Loud Showdown series in LA this month, and will make further stops in Texas and New York.

Field Day to host taster session in Soho

Field Day to host taster session in Soho

The House of St Barnabas is teaming up with events agency Eat Your Own Ears to bring a taste of London's Field Day festival to the heart of Soho.

Dating app The League launches series of events

Dating app The League launches series of events

The League, a new dating app from the US, has embarked on a two-week-long 'London Pre-Games' programme of events ahead of its London launch on 25 April.

Rolls-Royce to stage 'lab live: reality' event

Rolls-Royce to stage 'lab live: reality' event

Automotive brand Rolls-Royce has partnered with The Institute of Imagination to stage 'lab live: reality', which invites guests to explore what reality...

McLaren and DETC join forces for Virtual Reality Show

McLaren and DETC join forces for Virtual Reality Show

McLaren and the Digital Engineering and Test Centre (DETC) have teamed up to stage an activation at the Virtual Reality Show, which kicks off in London...