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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Kabuto Noodles to bring giant colouring in billboard to London

Kabuto Noodles to bring giant colouring in billboard to London

Kabuto Noodles is to encourage Londoners to get their creative juices flowing and contribute to a giant colouring in billboard later this month.

Stolichnaya to host Ab Fab-inspired events

Stolichnaya to host Ab Fab-inspired events

Stolichnaya vodka is taking part in a number of activations inspired by Absolutely Fabulous: The Movie, as part of its partnership with Fox Searchlight...

The Economist to launch 'from bin to blender' activation

The Economist to launch 'from bin to blender' activation

This summer The Economist will be encouraging consumers to try free and nutritious smoothies made from fruit and vegetables which had been destined for...

Global: Grey Goose offers mixology-based travel experience in US

Global: Grey Goose offers mixology-based travel experience in US

Premium vodka brand Grey Goose has teamed up with aviation company Blade to offer a mixology-based experience for passengers flying from Manhattan, New...

Kopparberg to use experiential in new fruit lager campaign

Kopparberg to use experiential in new fruit lager campaign

Swedish fruit cider brand Kopparberg is launching a fruit lager summer campaign with activations featuring street art and live music, as well as reviving...

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BMW to activate at PGA Championship

BMW to activate at PGA Championship

TRO is to activate BMW's sponsorship of the PGA Championship 2016, with a 'Championship Village' at Wentworth Club in Surrey.

FreemanXP appoints senior client services manager

FreemanXP appoints senior client services manager

FreemanXP EMEA has appointed Jo Warne to the newly created position of senior client services manager.

Bournemouth's Beach Feast to see range of brand activations

Bournemouth's Beach Feast to see range of brand activations

A number of brands, including Deliveroo and J├Ągermeister will be activating at Bournemouth's Beach Feast event this summer.

Harrods to unveil The Jelly Parlour of Wonders

Harrods to unveil The Jelly Parlour of Wonders

Harrods will be unveiling 'The Jelly Parlour of Wonders' by food artists Bompas & Parr in June.

GES announces new appointment for exhibitions arm

GES announces new appointment for exhibitions arm

GES, a full service supplier for live events and exhibitions, has appointed Jas Kaur as marketing manager for exhibitor services.

Birra Moretti's Italian-focused festival returns to London

Birra Moretti's Italian-focused festival returns to London

The Birra Moretti Gran Tour food and drink festival is to run at London's Truman Brewery between 19 to 24 July this summer.

Fanatic Live debates fandom and social media

Fanatic Live debates fandom and social media

Record labels, premiership football clubs and fashion brands were among a select audience at Fanatic Live, the first in a series of events from marketing...

In pictures: Chang beer runs massage activation at Westfield Stratford

In pictures: Chang beer runs massage activation at Westfield Stratford

Thai beer brand Chang ran its Thai-style 'massage in a bottle' experience at Westfield Stratford on Thursday (19 May).

My Event World - Serge Grimaux

My Event World - Serge Grimaux

Serge Grimaux, head pilot and CEO of innovative Radio Frequency Identification (RFID) provider Intellitix, talks to Event about racing aspirations, memorable...

In pictures: House of Peroni opens branded pop-up in London

In pictures: House of Peroni opens branded pop-up in London

House of Peroni, the concept from the Italian beer brand, has opened at London venue Proud East.

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