RSS Feed

Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Tilda to host London's 'ultimate' workout

Tilda to host London's 'ultimate' workout

Basmati rice brand Tilda is hosting its first ever Urban Tri:Try event, which will feature a combination of HIIT, yoga and nourishing complementary Tilda...

Inside the Breast Cancer Now garden for RHS Chelsea Flower Show

Inside the Breast Cancer Now garden for RHS Chelsea Flower Show

Breast Cancer Now is staging a garden at the Chelsea Flower Show inspired by the work of the charity's researchers.

Event TV: Play-Doh launches Imagination Tour

Event TV: Play-Doh launches Imagination Tour

Hasbro-owned children's brand Play-Doh has launched its Imagination Tour, which will visit cities across the UK in a bid to encourage families to have...

Space recruits new business director

Space recruits new business director

Creative agency Space has announced the appointment of Paul Cope as business director. He will be responsible for a portfolio of the agency's clients including...

In pictures: Walt Disney Studios creates pirate-themed art installation

In pictures: Walt Disney Studios creates pirate-themed art installation

Pirates arrived on the British coastline to mark the launch of the movie Pirates of the Caribbean: Salazar's Revenge.

Follow us

Latest Event Jobs

BMW creates immersive experience at PGA Championship 2017

BMW creates immersive experience at PGA Championship 2017

Automotive brand BMW has worked with experiential agency TRO to create the 'BMW Championship Village' at the BMW PGA Championship 2017.

Top five experiential stories of the week

Top five experiential stories of the week

Walkers' virtual Mexican wave, a G&T ice cream parlour from Gin Mare, LG's Instagram workshop, the UK's first 'Negroni Week' and Nickelodeon's Spongebob...

Behind the scenes: Bang & Olufsen at Clerkenwell Design Week

Behind the scenes: Bang & Olufsen at Clerkenwell Design Week

Bang & Olufsen's head of marketing and PR, David Morris, discusses the electronic brand's activation at Clerkenwell Design Week, which took place this...

Field Day organisers to launch Winterville

Field Day organisers to launch Winterville

The organisers of London festival Field Day have teamed up with street food company Street Feast to launch a new Christmas-themed festival called Winterville.

Topshop launches VR waterslide

Topshop launches VR waterslide

Fashion retailer Topshop has launched a virtual reality (VR) waterslide at its flagship store on Oxford Street, marking the start of the summer season.

Global: MKTG and Brandzooka announce partnership

Global: MKTG and Brandzooka announce partnership

Global marketing and experiential agency MKTG has announced a partnership with video marketing platform Brandzooka.

Weekender: Chelsea Flower Show, LG, John Lewis and Wedgwood

Weekender: Chelsea Flower Show, LG, John Lewis and Wedgwood

Events this weekend include the Chelsea Flower Show, an Instagram workshop from LG and a floral tea experience from John Lewis and Wedgwood.

Diageo appoints Verve to activate ICC Champions Trophy sponsorship

Diageo appoints Verve to activate ICC Champions Trophy sponsorship

Live agency Verve has been appointed to activate Diageo's sponsorship of the International Cricket Council (ICC) Champions Trophy.

Global: Hasbro to launch Transformers-themed experience centres

Global: Hasbro to launch Transformers-themed experience centres

Hasbro has teamed up with DMG Entertainment to launch Transformers-themed experience centres, which will provide an immersive experience for guests.

In pictures: Starbucks' 'cold coffee' tasting experience

In pictures: Starbucks' 'cold coffee' tasting experience

From 15-23 May, Starbucks hosted a multi-sensory experience in partnership with immersive dining company Gingerline and Secret London, in a bid to present...