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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

In pictures: Oreo launches first ever flavour mobile

In pictures: Oreo launches first ever flavour mobile

Reality TV star Joey Essex launched the new Oreo Flavour Mobile on London's Southbank today (26 August).

Red Bull Music Academy to stage UK tour

Red Bull Music Academy to stage UK tour

Liverpool, Glasgow, London and Leeds will be the featured stops on Red Bull Music Academy's UK tour this year.

Event TV: Mazda makes music on giant vinyl record

Event TV: Mazda makes music on giant vinyl record

Mazda used its MX-5 sports model in a stunt to activate its sponsorship of this year's Tomorrowland Festival in Belgium.

Top five experiential stories of the week

Top five experiential stories of the week

Our V Festival round-up, Brewdog's beer-themed dinners and Jaguar Land Rover's experience store made it into the list of the most popular stories this...

Three experiential events to watch next week

Three experiential events to watch next week

Chambord's Chapter Eight games, Oreo's flavour mobile and a Charlotte Tilbury pop-up feature in our list of events to watch out for next week.

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American Airlines unveils new 'lounge experience' at Heathrow

American Airlines unveils new 'lounge experience' at Heathrow

American Airlines has reopened its Arrivals Lounge at London Heathrow Terminal 3, following a multi-million-dollar investment.

Snapchat community to host Snaphappen event

Snapchat community to host Snaphappen event

Snaphappen, an event showcasing the talent and community of Snapchat is taking place in London next month, featuring expert sessions and interactive elements.

Apple Music Festival to celebrate 10th anniversary event in London

Apple Music Festival to celebrate 10th anniversary event in London

Apple will celebrate the 10th anniversary of its Apple Music Festival at London's Roundhouse this September with 10 nights of performances.

Global: Heineken stages summer rooftop pool party

Global: Heineken stages summer rooftop pool party

Dutch beer brand Heineken has created a rooftop pool party experience in Sydney, Australia which launched today (26 August), to mark the global debut of...

Action Against Hunger to stage cocktail competition

Action Against Hunger to stage cocktail competition

Charity Action Against Hunger has teamed up with Manchester restaurant and venue Tattu to launch a cocktail competition and event to raise funds.

Global: GPJ bolsters creative team in US

Global: GPJ bolsters creative team in US

Agency George P Johnson (GPJ) has made two promotions at its Los Angeles office as it seeks to strengthen its expertise in creating entertaining brand...

Smirnoff Cider launches with pink tractor London tour

Smirnoff Cider launches with pink tractor London tour

Smirnoff Cider is marking its UK launch with a pink tractor sampling tour around central London today.

Fever-Tree to host gin garden at Manchester festival

Fever-Tree to host gin garden at Manchester festival

Premium tonic and mixer brand Fever-Tree is to return to the Manchester Food and Drink Festival for a second year, staging a specially-built 'Gin Garden'.

Sense reports 20% rise in profit

Sense reports 20% rise in profit

Agency Sense has reported a 20% year-on-year rise in profit for 2015.

Evans teams with Garnier for in-store promotion

Evans teams with Garnier for in-store promotion

Plus-size clothing retailer Evans has partnered with Garnier for a 'Walk in and Win' event, to be staged over this weekend.

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