Belgian beer brand Hoegaarden's 'floating gaarden' will offer consumers a multi-sensory taste experience to highlight the beer's natural ingredients.
Swedish auto brand Volvo is working with agency TRO to activate its sponsorship at this year's Camp Bestival and Festival No.6.
Italian beer brand Birra Moretti hosted a food and drink festival at London's Truman Brewery from 19-24 July.
Freixenet, Star Wars and Singha Beer feature in our list of events to watch next week.
British Summer Fruits, the trade association, revealed a giant 'berry brain' in central London yesterday (28 July).
AOK Events Ltd London (Central), London (Greater)
The O2 London (Central), London (Greater)
The Jockey Club Newmarket, Suffolk
Bright Event Management Ltd Bristol (City Centre), City of Bristol
DesignScene Limited London
McGuigan Wines has brought in TV chef John Torode to help with its summer sampling campaign.
Hoegaarden's floating garden, Magnum's Regent Street fashion festival and Weetabix's On The Go activation were among the most popular stories this week.
Nyetimber, Fever-Tree, Musto, Volvo and Slingsby Gin will activate at Aberdeen Asset Management Cowes Week on 6-13 August.
Slice's managing director Alec Braun offers his top ten tips to help brand experiences live beyond four walls without breaking the budget.
Sense has created an interactive experience for Hasbro's Transformers as part of a UK tour this summer.
Amplify came eighth in Event's top brand experience agencies ranking, with experiential billings of £11.8m in 2015.
Jackie Mulligan is to leave her role at Leeds Beckett University to join Game Republic, which is known as the largest games industry network in the North...
Crisp brand Tyrrells will hold a series of pop-ups at major festivals and music events this summer.
Lucozade Ribena Suntory (LRS) brand Orangina hosted a party last night (27 July) at Jewel Bar in London's Soho to celebrate 'Shake la Vie', a nationwide...
Event highlights event spaces for hire located within, or near to some of the UK's national parks.