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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Fox stages PR stunt to promote Tim Burton film

Fox stages PR stunt to promote Tim Burton film

Twins appeared on the Underground and at tourist hotspots in London today to promote Tim Burton's new film 'Miss Peregrine's Home For Peculiar Children',...

First look: Inside Cadbury's Double Decker fun bus

First look: Inside Cadbury's Double Decker fun bus

Cadbury has created a Double Decker-themed experience on board a bus to celebrate the 40th anniversary of the chocolate brand.

UK's first experiential marketing degree: five things to know

UK's first experiential marketing degree: five things to know

The UK's first experiential marketing degree is launching today (26 September) at Sheffield Hallam University.

Behind the scenes: Goose Island LDN Block Party

Behind the scenes: Goose Island LDN Block Party

Chicago craft beer brand Goose Island hosted its inaugural UK Goose Island LDN Block Party at the weekend (24 September).

House of Peroni to create Venice-inspired bar at London Cocktail Week

House of Peroni to create Venice-inspired bar at London Cocktail Week

Italian beer brand Peroni Nastro Azurro is reviving its House of Peroni concept to this year's London Cocktail Week (LCW), with a Venice-themed bar.

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Apple tops CoolBrands list while Airbnb breaks into top 20

Apple tops CoolBrands list while Airbnb breaks into top 20

Apple has been voted the UK's coolest brand for the fifth year running on the 2016-2017 CoolBrands list, while disruptive brands including Airbnb and GoPro...

P&G and Superdrug stage salon pop-up for Marie Curie

P&G and Superdrug stage salon pop-up for Marie Curie

Procter & Gamble and Superdrug have joined forces to launch beauty treatment pop-up #FeelSuperSalon, raising money for Marie Curie, the cancer charity.

Tia Maria launches coffee cocktail event

Tia Maria launches coffee cocktail event

Tia Maria is launching an experiential drive to bring coffee cocktails to the masses.

Three experiential events to watch next week

Three experiential events to watch next week

A supernatural voice installation, Fever-Tree gin garden and charity Macmillan Cancer Support feature in our list of events to watch out for next week.

Tommy Hilfiger launches live design experience

Tommy Hilfiger launches live design experience

Fashion brand Tommy Hilfiger is staging a pop-up live patch design and make experience at London department store Selfridges.

Top five experiential stories of the week

Top five experiential stories of the week

ITV's appointment of Media 10, Coors Light Ice cave and Qatar Airways' sensory journey were among the most read stories this week.

Which? advice clinic to raise awareness of money scams

Which? advice clinic to raise awareness of money scams

Consumer champion Which? is hosting an advice clinic to campaign for banks to offer better protection to customers who are tricked into transferring money...

Behind the Scenes: Magnificent Seven cowboys come to London

Behind the Scenes: Magnificent Seven cowboys come to London

An experiential campaign to support the launch of new movie The Magnificent Seven has seen horseback cowboys in London this week.

Calvin Klein creates immersive tunnel experience for perfume launch

Calvin Klein creates immersive tunnel experience for perfume launch

Calvin Klein, part of Coty's brand portfolio, has created a sensory-led experience featuring a tunnel, for the launch of its Deep Euphoria perfume.

BT Sport brings virtual reality to EE stores

BT Sport brings virtual reality to EE stores

Football fans can experience this weekend's Premier League football clash between Chelsea and Arsenal live in virtual reality (VR) in four flagship EE...

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