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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Thomas & Friends global campaign to include series of events

Thomas & Friends global campaign to include series of events

Children's toy and entertainment brand Thomas & Friends has launched its 'Set Friendship in Motion' campaign, which will feature events throughout 2017.

Amanda Vine joins 2Heads from Jack Morton

Amanda Vine joins 2Heads from Jack Morton

Amanda Vine has left Jack Morton Worldwide after 12 years to join brand experience agency 2Heads as commercial director.

WRG expands with five new roles

WRG expands with five new roles

Live and experiential agency WRG has created five new permanent roles across its congress team in London and Manchester.

Pilgrim's Choice and Choco Leibniz activate at food roadshow

Pilgrim's Choice and Choco Leibniz activate at food roadshow

Brands such as Pilgrim's Choice Cheese, Bahlsen Choco Leibniz Biscuits, L'Or Coffee and Kumala Reserve Wines have been announced as partners to the 'Dinner...

Bud Light activates at NBA All-Star Weekend

Bud Light activates at NBA All-Star Weekend

American-style pale ale brand Bud Light brought its Bud Light Crew HQ experience to New Orleans for the National Basketball Association (NBA) All-Star...

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Mastercard's Brit Awards Listening Booth opens in Covent Garden

Mastercard's Brit Awards Listening Booth opens in Covent Garden

As part of its sponsorship of the Brit Awards, Mastercard has opened an immersive listening booth in Covent Garden ahead of the event on 22 February.

Blog: The power of 'band' experience

Blog: The power of 'band' experience

FreemanXP's Kim Myhre on what brands can learn from band experiences.

Ikea to stage 'Live Lagom' event series at Westfield

Ikea to stage 'Live Lagom' event series at Westfield

Swedish retailer Ikea is staging a series of events in Westfield Stratford City shopping centre, themed around the Swedish lifestyle concept 'lagom'.

Auchentoshan to activate at Craft Beer Rising

Auchentoshan to activate at Craft Beer Rising

Whisky brand Auchentoshan has worked with agency to White Label to create a brand experience at Craft Beer Rising, which takes place in London from 23-25...

Bumble launches 'Bumble Honeys on Tour' UK roadshow

Bumble launches 'Bumble Honeys on Tour' UK roadshow

Dating app Bumble has launched its new 'Bumble Honeys on Tour' campaign, featuring a 'Bumble Bus' that will tour the UK.

Breitling launches its 'Breitling Jet Simulator' in London

Breitling launches its 'Breitling Jet Simulator' in London

Luxury watch brand Breitling is set to launch its 'Breitling Jet Simulator' at Westfield Stratford City on 23-24 February.

Google Expeditions and Kidzania partner for pop-up event

Google Expeditions and Kidzania partner for pop-up event

Children's entertainment brand Kidzania and Google Expeditions have teamed up to stage a pop-up in Westfield London.

Guinness to host St Patrick's Day party

Guinness to host St Patrick's Day party

Irish stout brand Guinness is hosting a food and beer pairing experience over three days as part of its St Patrick's Day celebrations.

Beefeater to celebrate the art of storytelling

Beefeater to celebrate the art of storytelling

Beefeater is focusing on the art of storytelling at its Kennington distillery with two intimate performances from 'Story Beast'.

Top five experiential stories of the week

Top five experiential stories of the week

Puma's immersive fitness hub, Intermarketing launching a a new experiential offering, Nespresso's Creatista Studio, Backyard Cinema's Tarantino season...