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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

In pictures: Giffgaff creates touring haircutting event

In pictures: Giffgaff creates touring haircutting event

Mobile network Giffgaff has enlisted PrettyGreen to develop and produce its #Mopchop touring barber activation.

Exclusive interview: Logistik MD highlights ambitious growth plans

Exclusive interview: Logistik MD highlights ambitious growth plans

James Wilkins, managing director of agency Logistik, has revealed to Event the agency's three- to five-year growth strategy, as well as plans for upcoming...

Event TV: Brothers Cider to host HQ Halloween party

Event TV: Brothers Cider to host HQ Halloween party

Cider brand Brothers has announced plans for an experiential Halloween party, to be held at its headquarters in Shoreditch, London, on 30 October.

In pictures: EA Sports enlists Circle for football experience

In pictures: EA Sports enlists Circle for football experience

Circle Agency has created an experiential activation to engage football fans around the UK with EA Sports' new video games.

The O2 enlists American Express for VIP lounge

The O2 enlists American Express for VIP lounge

London venue The O2 will open the doors to The American Express Invites Lounge on 19 November.

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In pictures: Jumeirah Carlton Tower unveils revamped ballroom

In pictures: Jumeirah Carlton Tower unveils revamped ballroom

Knightsbridge hotel the Jumeirah Carlton Tower revealed its ballroom refurbishment to event organisers at a networking and movie night yesterday (23 October).

Logistik founder hands over reins to James Wilkins

Logistik founder hands over reins to James Wilkins

Dirk Mischendahl, who founded brand experience agency Logistik 18 years ago, has sold his 43% stake of the business.

Search begins for Event 100 Club 2015

Search begins for Event 100 Club 2015

Entries are now being accepted for the 2015 edition of the Event 100 Club, the industry's definitive list of event professionals.

Kudos extends Coronation Street The Tour contract

Kudos extends Coronation Street The Tour contract

Continuum Leading Attractions has extended Kudos' catering contract for Manchester attraction Coronation Street The Tour for 15 months.

Verve hires UK country director for London

Verve hires UK country director for London

Irish event and brand activation agency Verve has appointed James Maclay as the company's first country director for UK operations.

One Two Four announces global expansion plans

One Two Four announces global expansion plans

Content company One Two Four announced plans to expand into North America, mainland Europe and Asia last night (21 October) at a party celebrating its...

In pictures: IMP creates Googlebox booth for Sofaworks

In pictures: IMP creates Googlebox booth for Sofaworks

Experiential agency IMP has partnered with Sofaworks to create an interactive booth to promote the furniture company's sponsorship of Channel 4 show Gogglebox.

Chillisauce relocates following 112.5% revenue growth

Chillisauce relocates following 112.5% revenue growth

Event company Chillisauce is celebrating 13 years of consecutive growth with a move to larger premises in London.

Waterstones and Airbnb partner for in-store sleepover

Waterstones and Airbnb partner for in-store sleepover

Bookseller Waterstones has announced a joint venture with hospitality company Airbnb to host a 'Night At' event in its Trafalgar Square branch this Friday...

Land Securities launches experiential spaces

Land Securities launches experiential spaces

Five, a dedicated selection of experiential spaces, have been launched by commercial property company Land Securities.

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