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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Kellogg's partners with Uri Geller for spoon-bending experience

Kellogg's partners with Uri Geller for spoon-bending experience

Cereal brand Kellogg's is celebrating its new partnership with Uri Geller by hosting a spoon-bending masterclass with the illusionist tomorrow (24 January).

Event TV: Channel 4 creates 'night rainbow' for TV series launch

Event TV: Channel 4 creates 'night rainbow' for TV series launch

Channel 4 celebrated the launch of three new TV shows last night by lighting up London's Trafalgar Square with a 'night rainbow' on Wednesday night (21...

In pictures: Echo Falls launches new drink with umbrella stunt

In pictures: Echo Falls launches new drink with umbrella stunt

Wine brand Echo Falls enlisted experiential agency Devries Slam to activate its new Sparkling Infusion drink in London on Wednesday (20 January).

In pictures: LNL hosts Great Gatsby Forge event

In pictures: LNL hosts Great Gatsby Forge event

Seventy-five industry representatives were welcomed by Late Night London's (LNL) meetings and events team to London venue Forge on Cornhill in the City.

Industry reacts to Microsoft Hololens launch

Industry reacts to Microsoft Hololens launch

Microsoft has announced the launch of Hololens, a new piece of wearable technology that creates a series of 3D holograms for the user to interact with...

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Three academic venues to watch out for in 2015

Three academic venues to watch out for in 2015

In our latest venue roundup we take a look at educational facilities, colleges and universities nationwide that will be opening or refurbishing event spaces...

Royal Blood confirmed for BRITs Week activity

Royal Blood confirmed for BRITs Week activity

Brighton rock duo Royal Blood will headline an event at London music venue Koko on 17 February as part of this year's BRITs Week.

In numbers: The NTAs 2015

In numbers: The NTAs 2015

London venue The O2 hosted the 20th National Television Awards (NTAs) last night (21 January), with help from sponsors Benefit, Heat and Arena Seating.

Event TV: Here East launches creative hub with robots and drones

Event TV: Here East launches creative hub with robots and drones

New creative technology campus Here East has launched a campaign to attract new business by creating a promotional film starring a robot, drone and technocrane.

Talksport and Carlsberg launch experiential pundit search

Talksport and Carlsberg launch experiential pundit search

Beer brand Carlsberg has partnered with radio station Talksport to search for the 'People's Pundit' through on-trade and digital activity.

Camden Foundry celebrates launch with creative series

Camden Foundry celebrates launch with creative series

London venue Camden Foundry is celebrating its opening with the launch of a music and arts programme on 30 January.

Vitality to bring Age pods to Gatwick Airport

Vitality to bring Age pods to Gatwick Airport

Health insurance brand Vitality has revealed it will be activating its latest national integrated marketing campaign at London's Gatwick Airport this week.

In pictures: Party in a Tank at Icetank Studio

In pictures: Party in a Tank at Icetank Studio

Suppliers from the industry hosted a showcase event for 120 representatives of fashion brands and agencies last night (21 January) at London's Icetank...

In pictures: W activates Pokerstars All In Kitchen

In pictures: W activates Pokerstars All In Kitchen

Residents of east London have been treated to a poker and dining experience at restaurant Jones at Trip this week, as part of a brand experience from online...

Event 100 Club's 2015 Predictions: Teresa-Anne Dunleavy

Event 100 Club's 2015 Predictions: Teresa-Anne Dunleavy

Immersive theatre is a key experiential trend for Teresa-Anne Dunleavy, chief executive of Concerto Group, who reveals how she sees the industry shaping...

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