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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Bevy to use experiential as part of marketing strategy

Bevy to use experiential as part of marketing strategy

Alcohol delivery app Bevy has enlisted Made in Chelsea stars Jamie Laing and Alex Mytton as brand ambassadors, as it reveals plans for experiential stunts...

Secret Garden Party water fight postponed

Secret Garden Party water fight postponed

Secret Garden Party's water fight event, which was scheduled to take place on Sunday (1 May), has been postponed due to the bad weather expected this weekend.

Me and my internship: Abigail Mackenzie and Chloe Price, Story Events

Me and my internship: Abigail Mackenzie and Chloe Price, Story Events

Abigail Mackenzie and Chloe Price are both on a one-year placement at Story Events. Here, they discuss what the agency's like behind-the-scenes.

In pictures: Haribo's 3D street art activity at Westfield London

In pictures: Haribo's 3D street art activity at Westfield London

Haribo recently surprised shoppers at Westfield London with a piece of 3D street art, which was made using 7,000 pieces sourced from its Tangfastics range.

Three experiential events to watch next week

Three experiential events to watch next week

Boots' petal party, and pop-ups from Langley's Gin and Cadbury will be available to check out next week.

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Top five experiential stories of the week

Top five experiential stories of the week

Estrella, Tropicana and Sky Atlantic and Game of Thrones activity made it into our most read story roundup of the past week.

Topshop launches programme to unearth fashion-forward tech

Topshop launches programme to unearth fashion-forward tech

Topshop has teamed up with corporate innovation specialist L Marks to create Top Pitch, a start-up bootcamp that aims to unearth the next big thing in...

Jeep expands Tough Mudder activity with new pop-up area

Jeep expands Tough Mudder activity with new pop-up area

Jeep has announced that it is sponsoring the 2016 UK Tough Mudder events, which kick off this weekend (30 April-1 May).

Event TV: Carlsberg rewards football fans in Euro 2016 stunt

Event TV: Carlsberg rewards football fans in Euro 2016 stunt

Carlsberg recently teamed up with Sky Sports' football commentator Chris Kamara to surprise London's tube travellers with tickets to England's opening...

Krispy Kreme to open 'Hole in the wall' pop-up

Krispy Kreme to open 'Hole in the wall' pop-up

Krispy Kreme is to launch a temporary outlet within its Holborn store in London with an unnamed 'iconic hazelnut spread'.

Momentum Worldwide asks: will tech kill brand experience?

Momentum Worldwide asks: will tech kill brand experience?

Momentum Worldwide hosted a Bloody Great Big Show at The Ugly Duck in Bermondsey last night (27 April), which saw a panel discuss whether tech could 'kill...

House of Fraser launches BAFTA-themed makeovers

House of Fraser launches BAFTA-themed makeovers

House of Fraser is giving shoppers a free BAFTA makeover this weekend (30 April to 1 May), ahead of the awards show next month.

Greg McAlinden joins Space as creative director

Greg McAlinden joins Space as creative director

Space has appointed Greg McAlinden as its new creative director, joining from creative agency ODD.

Brandfuel looks to enhance internal efficiencies with two new appointments

Brandfuel looks to enhance internal efficiencies with two new appointments

Brandfuel has appointed Rita Pham as its new studio manager; meanwhile Charlotte Pearce joins as office manager.

Event TV: Budweiser Budvar to sponsor Manchester's Spinfest

Event TV: Budweiser Budvar to sponsor Manchester's Spinfest

Budweiser Budvar has partnered with pub group New World Trading Company to sponsor the Spinfest music event, which is set to take place on Sunday (1 May).

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