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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Porsche hosts first corporate event in Sistine Chapel

Porsche hosts first corporate event in Sistine Chapel

Luxury automotive company Porsche is the first brand to have hosted a private corporate event in Italy's Sistine Chapel, the official residence of Pope...

Frukt secures O2 music contract

Frukt secures O2 music contract

Experiential agency Frukt has been appointed by telecoms giant O2 to take charge of strategy, creative and delivery to strengthen the brand's partnership...

Event TV: Lenovo launches interactive takeover at Waterloo

PC brand Lenovo began an interactive campaign at Waterloo station yesterday (20 October) that allows commuters to feature in an experiential real-time...

Arc to create in-store experiences for Tassimo

Arc to create in-store experiences for Tassimo

Mondelez has appointed Leo Burnett's brand activation agency Arc London to develop a range of in-store demonstrations for its Tassimo coffee machine range.

MOBOs select Logistik for ninth year

MOBOs select Logistik for ninth year

Event agency Logistik has been appointed by the Music of Black Origin Awards (MOBO) to deliver the event for the ninth consecutive year.

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Thames hippo to return at St Katharine Docks

Thames hippo to return at St Katharine Docks

The giant hippo structure which travelled down the Thames for the Totally Thames festival in September will guest star at St Katharine Docks' Hippomania...

Jack Daniel's plans UK music takeover

Jack Daniel's plans UK music takeover

American whiskey brand Jack Daniel's has launched a new music-themed campaign that will see it partner with festivals, venues and clubnights nationwide...

Event TV: Fiat creates guerilla outdoor campaign

Automotive brand Fiat marketed its new Panda Cross offering to Londoners last Friday (17 October) by broadcasting projections and rain-activated stencils...

Jack Morton hired for Desperados parties

Jack Morton hired for Desperados parties

Heineken's tequila-flavoured beer brand Desperados has appointed brand experience agency Jack Morton Worldwide to deliver a series of global convention-twisting...

Clinique to open Great Skin Lab pop-up

Clinique to open Great Skin Lab pop-up

Skincare and cosmetics brand Clinique has announced plans for its first UK standalone pop-up, which promises to give users a digital experience.

In pictures: Titan Bet unveils Liverpool FC street art

In pictures: Titan Bet unveils Liverpool FC street art

Betting website Titan Bet unveiled an interactive 3D street art installation featuring members of the winning 1981 European Cup team, Liverpool Football...

In pictures: The Mermaid reveals River Rooms revamp

In pictures: The Mermaid reveals River Rooms revamp

The Mermaid Conference and Events Centre, London, showcased its River Rooms refurbishment at an event thrown to celebrate the space's first birthday last...

In numbers: Liverpool's Giants bring £46m to local economy

In numbers: Liverpool's Giants bring £46m to local economy

Memories of August 1914, the UK's flagship event to mark the centenary of the First World War, saw one million people attend throughout its five-day run...

Clarks to open The Men's Edit pop-up

Clarks to open The Men's Edit pop-up

Footwear brand Clarks has revealed plans to launch a pop-up store in Covent Garden, London, to showcase its menswear range.

Flatshare-themed pop-up bar to launch in London

Flatshare-themed pop-up bar to launch in London

The team behind London restaurant The Wandering Chef has launched a new pop-up bar concept based on a Notting Hill flatshare.

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