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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Croatia brings virtual holiday experience to London

Croatia brings virtual holiday experience to London

The Croatia National Tourist Board has launched a virtual vacation activation in London's Marble Arch today (26 May).

Hasbro launches Monopoly Championships with touring bus

Hasbro launches Monopoly Championships with touring bus

Toy manufacturer Hasbro has partnered with Fuse Sport & Entertainment to launch the 2015 UK & Ireland Monopoly Championships, which kick off on Saturday...

Chelsea FC selects Innovision for victory parade

Chelsea FC selects Innovision for victory parade

Chelsea Football Club enlisted agency Innovision to deliver its victory parade through west London yesterday (25 May).

In pictures: Secret Cinema opens Rebel X pop-up stores

In pictures: Secret Cinema opens Rebel X pop-up stores

Secret Cinema has opened a pop-up retail outlet in east London, to provide ticket-holders to its Star Wars: The Empire Strikes Back event with equipment...

Event TV: Alpro hosts breakfast rave at Cereal Killer café

Dairy alternative brand Alpro hosted a morning rave event last Friday (22 May) at the new Cereal Killer café in London's Camden Lock.

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Benefit and Vogue among the brands on show at BeautyCon

Benefit and Vogue among the brands on show at BeautyCon

Benefit Cosmetics, Vogue International, Organix, Liz Earle, NYX, Tarte Cosmetics and Priv activated at the capital's first BeautyCon event at Olympia London...

Selfridges' former head of events launches creative agency

Selfridges' former head of events launches creative agency

Harvey Lee Sutton, who has worked as head of events at Selfridges, and Luis Donegan-Brown have launched creative agency 22 | 43.

Your shout: Creating brand fans

Your shout: Creating brand fans

Physical participation in events means fans for your brand, says Robert Dunsmore, director live events at GES Blitz.

GMR recruits former Team GB athlete ahead of Rio 2016

GMR recruits former Team GB athlete ahead of Rio 2016

Agency GMR Marketing has appointed former Team GB member Posy Musgrave as athlete manager.

Rolls-Royce

Rolls-Royce

Inside Rolls-Royce multi-sensory exhibition at the Saatchi Gallery in London, delivered by agency Imagination.

In pictures: HarperCollins stages 1920s newspaper stunt for Poirot launch

In pictures: HarperCollins stages 1920s newspaper stunt for Poirot launch

Publisher HarperCollins teamed up with creative agency Ralph to stage an experiential black and white sampling stunt in central London yesterday (21 May).

Debenhams installs wind tunnel test in London store

Debenhams installs wind tunnel test in London store

Debenhams will be offering shoppers the chance to 'wind-test' their outfits before purchase at the high street retailer's flagship store in Oxford Street,...

Event's top five stories of the week

Event's top five stories of the week

From Secret Cinema's Star Wars nightclub and Ikea's breakfast in bed to a major agency merger, here are the top five stories you need to know this week.

Land Rover reveals bespoke Defender in floating rugby ball stunt

Land Rover reveals bespoke Defender in floating rugby ball stunt

Land Rover unveiled the bespoke Defender that will be used to transport the Web Ellis Cup this morning (22 May), when it emerged from a rugby ball that...

Event TV: Vue pranks cinema-goers with Poltergeist mirror

Event TV: Vue pranks cinema-goers with Poltergeist mirror

Cinema brand Vue marked the launch of new horror film Poltergeist with a bathroom scare stunt ahead of the film's opening today (22 May).

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