Next year's Be:Fit London fitness festival will see the return of Reebok's Fitness Studio, with the sports brand having confirmed a two-year partnership...
Soft drink brand Firefly will be printing pics of festival-goers on its bottles this summer as part of its latest consumer campaign.
Krušovice, the Czech beer, is launching an awareness campaign using eccentric comedian Paul Foot.
Agency Brandfuel has announced new recruits within its design team, as the agency seeks to bolster its creative offering.
The Curious? festival of knowledge took place at King's Cross, London this weekend (23 July), highlighting developments in various sectors including science,...
Pulse Group came seventh in Event's top brand experience agencies ranking, with experiential billings of £12.08m in 2015.
The shortlist for this year's Event Awards has been announced today (26 July) and includes brands such as Google, Nike, Topshop, Barclays, L'Oréal and...
Closer's Liz Richardson discusses three of the promo and activation winners at this year's Cannes Lions.
Sledge's managing director Laura Capell-Abra has revealed she is leaving the agency to set up a sustainable growth consultancy.
Innovision came sixth in Event's top brand experience agencies ranking, with experiential billings of £15.09m in 2015.
Melon liqueur brand Midori will transport supermarket shoppers to the streets of Tokyo inside a series of interactive telephone booths.
Breakfast brand Weetabix will be delivering samples of its new On The Go bottled breakfast drink to the tent doors of festival-goers this summer.
Ice cream brand Magnum transformed Regent Street into a fashion playground this weekend, for the last traffic-free Summer Streets event.
Botanical beverage brand Fentimans will host a tropical-themed pop-up in Soho and a series of 'Magical Mixology Workshops' at several key festivals this...
Canary Wharf's Montgomery Square is offering city workers a taste of the Algarve, with a pop-up bar from Pine Cliffs Beach Club.