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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

In pictures: Popchips hosts evening of fiery fun

In pictures: Popchips hosts evening of fiery fun

Popchips hosted an evening of fiery fun to celebrate the launch of its new Popchips Ridges Crazy Hot flavour.

Top five experiential stories of the week

Top five experiential stories of the week

Nike's Air Max celebrations, Bosch's 3D activation, Benefit's pink pop-up, Bridgestone's Olympic campaign and Cadbury's Easter maze are this week's most...

Dinosaurs in the Wild attraction to open this summer

Dinosaurs in the Wild attraction to open this summer

Entertainment experience Dinosaurs in the Wild, which combines theatre, theme park and the latest science, is set to launch in the UK in June.

Peroni to stage Italian-themed Somerset House takeover

Peroni to stage Italian-themed Somerset House takeover

Italian beer brand Peroni is partnering with Somerset House to stage a takeover of the venue's terrace.

Event TV: King brings Bubble Witch 3 Saga to life

Event TV: King brings Bubble Witch 3 Saga to life

Mobile games creator King Digital Entertainment, creator of the Candy Crush franchise, celebrated the launch of its latest release, Bubble Witch 3 Saga,...

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Behind the scenes: Patrón Secret Dining Society

Behind the scenes: Patrón Secret Dining Society

Patrón Secret Dining visited London in the first European edition of the tequila brand's global programme, which brings together a celebrated local chef...

Love Nature to stage immersive wildlife exhibition

Love Nature to stage immersive wildlife exhibition

Nature and wildlife channel Love Nature is hosting an exhibition to mark its launch, with the aim of transporting visitors closer to nature.

Ex-CSM Sport and Entertainment head launches sports marketing agency

Ex-CSM Sport and Entertainment head launches sports marketing agency

Emma Lax, former head of women's sport and lifestyle at CSM Sport and Entertainment, has founded We Are Disrupt.

Volvo to unveil latest model at Scandi-inspired pop-up

Volvo to unveil latest model at Scandi-inspired pop-up

The new Volvo XC60 will be unveiled in the UK for the first time next week at a Scandinavian-inspired pop-up shop in Manchester's Arndale centre.

Tia Maria reaches out to coffee lovers

Tia Maria reaches out to coffee lovers

Tia Maria is calling for coffee lovers to join the coffee liqueur brand at this year's Cocktails in the City.

Event 100 Club's 30 under 30: Beth Nicholas

Event 100 Club's 30 under 30: Beth Nicholas

Beth Nicholas, account director at agency Sense and one of Event 100 Club's 30 under 30, shares her views on the industry and ambitions for the future.

Weekender: BMW at Tate Modern, Bestival, Beefeater

Weekender: BMW at Tate Modern, Bestival, Beefeater

Events to look out for this weekend include BMW and Tate Modern's art collaboration, Bestival at The House of St Barnabas and Beefeater's secret gigs.

Chang Sensory Trails to return to London

Chang Sensory Trails to return to London

Thai beer brand Chang is recreating its immersive experience, Chang Sensory Trails, for the second year running.

Lynx and Topman back photography competition

Lynx and Topman back photography competition

Unilever-owned deodorant brand Lynx and retailer Topman are supporting The Calm Photography Movement (TCPM), founded to help men express their emotions...

Popchips opens 'crazy hot stop' pop-up

Popchips opens 'crazy hot stop' pop-up

Popchips is opening a pop-up in London to celebrate the launch of its 'crazy hot' flavour from its Ridges range.