NBCUniversal TV channel Syfy is offering fans a taste of Texas BBQ and the supernatural with tastings from a themed food truck at this year's Film & Comic...
William Grant & Sons whisky liqueur brand Drambuie is bringing back its The Brass and Crimson tour this year, celebrating the modern interpretations of...
Regent Street's Summer Streets Festival is set to feature a number of experiences from fitness and retail brands.
Kim Myhre leaving FreemanXP, an immersive horror house from Warner Bros, an ice cream bus from Fuller's Kitchen, Panasonic's #HairytTales tour and a sushi-themed...
Gin brand Hayman's and bakery company B Bakery are bringing back their afternoon tea bus tours with a new 'Sushi and Gin' theme.
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Gin brand Sipsmith is set to create a secret terrace on a London rooftop next month, inviting guests to enjoy a unique pub picnic.
Mouthwash brand CB12, part of the Virgo Health group, took over London's streets with a team of 'Bubbleheads' to crown London as the bad breath capital...
Mobile network brand EE is launching a 4GEE Community Cinema Club, in partnership with BAFTA, a film series which aims to bring outdoor cinema experiences...
Chargemaster has worked with experiential agency TRO to open the UK's first Electric Vehicle Experience Centre, which is based in Milton Keynes.
Beer brand Amstel, part of the Heineken company, will open a Cold Tub Pub in London next week, to celebrate the Prudential Ride London cycling event.
Events this weekend include Lululemon's 'Sweatlife' festival, a Pi-Cow-So masterclass from Cadbury and an ice cream bus from Fuller's Kitchen.
Volvic has worked with brand experience agency Closer to deliver an experiential sampling campaign, aiming to drive awareness of the brand's 'Touch of...
Barcardi-owned elderflower liqueur brand St-Germain is opening its immersive pop-up 'Maison St-Germain' in London on 27 July.
Warner Bros will stage an immersive horror experience in east London to promote its latest film in The Conjuring series, 'Annabelle: Creation'.
Hasbro toy brand Nerf is taking its Nerf Test Centre on a UK tour this summer, inviting guests to learn more about the evolution of Nerf.