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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Top five experiential stories of the week

Top five experiential stories of the week

The announcement of the Event Awards 2015 shortlist, an article on how to get into experiential marketing, and Uber's ice cream delivery service are among...

Warner Bros to host Harry Potter Christmas party

Warner Bros to host Harry Potter Christmas party

Warner Bros Studio Tour London - The Making of Harry Potter has announced plans to host a one-off shared Christmas party night on 3 December.

Three experiential events to watch this week

Three experiential events to watch this week

Marmite, iCracked, and Sony Mobile and Time Out's silent disco all feature in our round-up of three experiential events to check out next week.

In pictures: Diet Coke unveils J.W.Anderson bottle at Shoreditch party

In pictures: Diet Coke unveils J.W.Anderson bottle at Shoreditch party

Diet Coke launched its collaboration with designer Jonathan Anderson, founder of fashion house J.W.Anderson, at a star-studded party in London's Shoreditch...

Afternoon Delight LDN launches rooftop pop-up Storeys

Afternoon Delight LDN launches rooftop pop-up Storeys

New pop-up food experience Storeys, devised by event production company Afternoon Delight LDN, opens to the public today (31 July).

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Virgin Atlantic and Delta venue NY-LON opens

Virgin Atlantic and Delta venue NY-LON opens

New Virgin Atlantic and Delta Air Lines venue NY-LON has opened at The O2 in London.

Event TV: How Cadbury created a 70kg chocolate aeroplane

Chocolate-themed attraction Cadbury World has created a 70kg chocolate aeroplane for Birmingham Airport.

UBM's Events First strategy shows "pleasing progress"

UBM's Events First strategy shows "pleasing progress"

UBM's Events First strategy has already shown signs of progress in the first half of 2015 according to the company's latest financial results.

New Strongbow cider brand to get £1m sampling push

New Strongbow cider brand to get £1m sampling push

Heineken's new premium cider brand, Strongbow Cloudy Apple, will launch into the off-trade next month backed by a £1m national sampling campaign.

In pictures: John Lewis members get exclusive Windows 10 preview

In pictures: John Lewis members get exclusive Windows 10 preview

My John Lewis members were invited to an exclusive event on Wednesday (29 July) to celebrate the launch of Microsoft Windows 10.

Mini launches experiential pop-up in Silverburn

Mini launches experiential pop-up in Silverburn

Car brand Mini has opened a 6,000 square-foot experiential space in Glasgow shopping centre, Silverburn.

Smirnoff House experience to make UK debut at Creamfields

Smirnoff House experience to make UK debut at Creamfields

Festival-goers at Creamfields in Cheshire will be the first in the UK to experience the Smirnoff House concept this August (28-30).

Event TV: John Smith's shoots beer batch into space

Heineken beer brand John Smith's continued an out-of-space campaign by launching a batch of beer 37,430 metres into the earth's atmosphere.

Events planned for 1966 World Cup win anniversary

Events planned for 1966 World Cup win anniversary

The Football Association (FA) has announced it will commemorate the golden anniversary of England's 1966 World Cup win with a series of events.

In pictures: DHL takes Rugby World Cup trophy on tour

In pictures: DHL takes Rugby World Cup trophy on tour

Logistics brand DHL showcased the Webb Ellis Cup in Manchester on Monday (27 July) as part of the trophy's 100-day UK and Ireland tour.

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