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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Blog (part two): Are you customer experienced?

Blog (part two): Are you customer experienced?

In the second of a two-part blog, Sense's Alex Smith discusses how experiential can help FMCG brands play retailers at their own game.

Four experiential events to watch this week

Four experiential events to watch this week

Experiential events happening this week include one-day only pop-up pub by Tom Kerridge and the last chance to visit Pantone's multicoloured café.

In pictures: People on the move

In pictures: People on the move

Event rounds-up the past month's people moves in a special photo gallery.

Subway lands New York cabs on the Southbank

Subway lands New York cabs on the Southbank

Sandwich chain Subway yesterday (3 September) delivered two New York-style cabs to London's Southbank in a stunt designed to promote its latest product...

Tinder's travel-themed event celebrates new global feature

Tinder's travel-themed event celebrates new global feature

Dating app Tinder has teamed up with Press Play to host a travel-themed open-air cinema event at Broadway House in London on Sunday (6 September).

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Penguin Books to host brand experiences at Boxpark residency

Penguin Books to host brand experiences at Boxpark residency

Publisher Penguin Books is celebrating its 80th birthday by hosting its first pop-up store in London's Boxpark next week (8-13 September).

Top five experiential stories of the week

Top five experiential stories of the week

Fiat's new 500 launch with Ella Eyre and Oreo's Wonderfilled campaign were among some of the most-read stories this week.

Nike and MaxFactor among the brands at Vogue Loves Regent Street

Nike and MaxFactor among the brands at Vogue Loves Regent Street

Vogue's upcoming fashion and lifestyle event, Vogue Loves Regent Street, will feature the likes of Nike, MaxFactor and Apple.

Ghd turns to S&M for Fashion Week pop-up

Ghd turns to S&M for Fashion Week pop-up

Hair styling brand Ghd has announced details of its London Fashion Week pop-up, which has been dubbed the Sleek and Movement (S&M) studio.

In pictures: Barclaycard delivers world's longest tasting menu

In pictures: Barclaycard delivers world's longest tasting menu

Barclaycard's deals website, Bespoke Offers, hosted The 200 Club 24-hour dining event with Bompas & Parr from 8am yesterday (3 September), and it concluded...

Samsung launches rugby-focused campaign with Jack Whitehall

Samsung launches rugby-focused campaign with Jack Whitehall

Electronics brand Samsung has today (4 September) unveiled its School of Rugby campaign, which is designed to get people excited about the game.

Protein signs up Stella Artois and Converse to new social media tool

Protein signs up Stella Artois and Converse to new social media tool

Audience-led agency Protein has announced that Stella Artois and Converse are the among the first clients of its social media visualisation tool Tide,...

Event TV: Fiat creates giant vinyl record for 500 launch with Ella Eyre

Event TV: Fiat creates giant vinyl record for 500 launch with Ella Eyre

Fiat celebrated the launch of its 're-mastered' 500 model in London last night (2 September) with a performance from Ella Eyre on top of a 15-metre wide...

The Transporter hits London streets in stylish IMAX stunt

The Transporter hits London streets in stylish IMAX stunt

IMAX is celebrating the launch of The Transporter: Refuelled today (4 September) by sending the movie's protagonist onto the streets of London to offer...

In pictures: Bombay Sapphire unveils Gin Journeys pop-up

In pictures: Bombay Sapphire unveils Gin Journeys pop-up

Gin brand Bombay Sapphire opened the doors to its botanical-inspired space at Sanderson hotel in London last night (2 September).

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