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The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Stella Artois creates virtual flight experience for Wimbledon

Stella Artois creates virtual flight experience for Wimbledon

Beer brand Stella Artois is activating its sponsorship of The Championships, Wimbledon this week (29 June-2 July) with a virtual reality (VR) experience...

In pictures: Cancer Research launches DNA sculptures around London

In pictures: Cancer Research launches DNA sculptures around London

Cancer Research UK has launched 21 DNA double helix sculptures onto the streets of London to raise awareness and funds for research centre the Francis...

Event TV: Mazda discusses activations at Goodwood

Mazda launched its Raise the Roof campaign at Goodwood Festival of Speed, which took place from 25-28 June.

Global: Australian music brand Nova Entertainment to embark on world tour

Global: Australian music brand Nova Entertainment to embark on world tour

Nova Entertainment has announced plans to bring its live music offering, The Nova Red Room, to Dublin, London, Dubai and finally Sydney from 20 July.

In pictures: Barclaycard gives revellers a Better View at British Summer Time

In pictures: Barclaycard gives revellers a Better View at British Summer Time

Barclaycard activated its headline sponsorship of British Summer Time festival (18-29 June) with an exclusive flight experience, fairground and VIP area.

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Event TV: Jaguar's #FeelWimbledon campaign measures audience emotion

Event TV: Jaguar's #FeelWimbledon campaign measures audience emotion

Jaguar, the official car of The Championships, Wimbledon, officially launched its #FeelWimbledon campaign yesterday (29 June).

In pictures: Evian opens Live Young Suite at Wimbledon

In pictures: Evian opens Live Young Suite at Wimbledon

Yesterday (29 June) saw water brand Evian open the doors to its Live Young Suite at Wimbledon, which forms part of its sponsorship of the tennis tournament.

Neilson Active Holidays launches try before you buy VR experience

Neilson Active Holidays launches try before you buy VR experience

Neilson Active Holidays is utilising Oculus Rift virtual reality (VR) technology so that consumers can experience its range of holiday options first hand.

S.Pellegrino to open Michelin-starred pop-up

S.Pellegrino to open Michelin-starred pop-up

Nestlé Waters brand S.Pellegrino has teamed up with Michelin-starred chefs Theo Randall and Phil Howard to launch fine dining pop-up Live in Italian, Live...

Tiffany & Co. creates immersive installation at Old Selfridges Hotel

Tiffany & Co. creates immersive installation at Old Selfridges Hotel

Tiffany & Co. is set to open an immersive installation coined Fifth and 57th at the Old Selfridges Hotel on Friday (3 July).

Exclusive: Behind-the-scenes at Uber Live

Exclusive: Behind-the-scenes at Uber Live

Event spoke exclusively to Sam Hancox, Uber's UK brand and campaign manager, about staging eight simultaneous music gigs for Uber Live.

Event TV: TAG Heuer and Martini activate at Goodwood

A variety of brands from outside the automotive industry activated at Goodwood Festival of Speed last week (25-28 June), including TAG Heuer and Martini.

Lavazza secures Caroline Wozniacki for Wimbledon

Lavazza secures Caroline Wozniacki for Wimbledon

Lavazza has announced that women's world number five tennis player, Caroline Wozniacki, will host its ultimate coffee break experience at Wimbledon.

In pictures: Absolut creates art activation at New Designers

In pictures: Absolut creates art activation at New Designers

Vodka brand Absolut is activating at art and design exhibition New Designers by encouraging graduates to use its bottle as a blank canvas.

Bulmers to open black and white bar in east London

Bulmers to open black and white bar in east London

Cider brand Bulmers has announced plans to open a pop-up bar, completely devoid of colour, in east London.

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