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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Syfy to host food truck for Midnight, Texas launch

Syfy to host food truck for Midnight, Texas launch

NBCUniversal TV channel Syfy is offering fans a taste of Texas BBQ and the supernatural with tastings from a themed food truck at this year's Film & Comic...

Drambuie to bring back 'The Brass and Crimson' gig series

Drambuie to bring back 'The Brass and Crimson' gig series

William Grant & Sons whisky liqueur brand Drambuie is bringing back its The Brass and Crimson tour this year, celebrating the modern interpretations of...

Lululemon, Topshop and Gap to activate at Summer Streets festival

Lululemon, Topshop and Gap to activate at Summer Streets festival

Regent Street's Summer Streets Festival is set to feature a number of experiences from fitness and retail brands.

Top five experiential stories of the week

Top five experiential stories of the week

Kim Myhre leaving FreemanXP, an immersive horror house from Warner Bros, an ice cream bus from Fuller's Kitchen, Panasonic's #HairytTales tour and a sushi-themed...

Hayman's Gin to stage sushi-themed bus tours

Hayman's Gin to stage sushi-themed bus tours

Gin brand Hayman's and bakery company B Bakery are bringing back their afternoon tea bus tours with a new 'Sushi and Gin' theme.

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Sipsmith to open secret terrace

Sipsmith to open secret terrace

Gin brand Sipsmith is set to create a secret terrace on a London rooftop next month, inviting guests to enjoy a unique pub picnic.

In pictures: CB12 takes over London with 'Bubbleheads'

In pictures: CB12 takes over London with 'Bubbleheads'

Mouthwash brand CB12, part of the Virgo Health group, took over London's streets with a team of 'Bubbleheads' to crown London as the bad breath capital...

Event TV: EE launches 4GEE Community Cinema Club

Event TV: EE launches 4GEE Community Cinema Club

Mobile network brand EE is launching a 4GEE Community Cinema Club, in partnership with BAFTA, a film series which aims to bring outdoor cinema experiences...

Behind the scenes: Chargemaster's Electric Vehicle Centre

Behind the scenes: Chargemaster's Electric Vehicle Centre

Chargemaster has worked with experiential agency TRO to open the UK's first Electric Vehicle Experience Centre, which is based in Milton Keynes.

Amstel to open ice-bath pub in London

Amstel to open ice-bath pub in London

Beer brand Amstel, part of the Heineken company, will open a Cold Tub Pub in London next week, to celebrate the Prudential Ride London cycling event.

Weekender: Lululemon, Cadbury, Fuller's Kitchen

Weekender: Lululemon, Cadbury, Fuller's Kitchen

Events this weekend include Lululemon's 'Sweatlife' festival, a Pi-Cow-So masterclass from Cadbury and an ice cream bus from Fuller's Kitchen.

Volvic launches 'Let It Out' campaign with sampling activity

Volvic launches 'Let It Out' campaign with sampling activity

Volvic has worked with brand experience agency Closer to deliver an experiential sampling campaign, aiming to drive awareness of the brand's 'Touch of...

St-Germain to open immersive pop-up in London

St-Germain to open immersive pop-up in London

Barcardi-owned elderflower liqueur brand St-Germain is opening its immersive pop-up 'Maison St-Germain' in London on 27 July.

Warner Bros to stage horror experience

Warner Bros to stage horror experience

Warner Bros will stage an immersive horror experience in east London to promote its latest film in The Conjuring series, 'Annabelle: Creation'.

The Nerf Test Centre embarks on tour

The Nerf Test Centre embarks on tour

Hasbro toy brand Nerf is taking its Nerf Test Centre on a UK tour this summer, inviting guests to learn more about the evolution of Nerf.