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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

In pictures: Hoegaarden's floating beer experience

In pictures: Hoegaarden's floating beer experience

Belgian beer brand Hoegaarden's 'floating gaarden' will offer consumers a multi-sensory taste experience to highlight the beer's natural ingredients.

Volvo brings in TRO for Scandinavian festival experiences

Volvo brings in TRO for Scandinavian festival experiences

Swedish auto brand Volvo is working with agency TRO to activate its sponsorship at this year's Camp Bestival and Festival No.6.

Event TV: Moretti Gran Tour

Event TV: Moretti Gran Tour

Italian beer brand Birra Moretti hosted a food and drink festival at London's Truman Brewery from 19-24 July.

Three experiential events to watch next week

Three experiential events to watch next week

Freixenet, Star Wars and Singha Beer feature in our list of events to watch next week.

British Summer Fruits unveils giant berry brain

British Summer Fruits unveils giant berry brain

British Summer Fruits, the trade association, revealed a giant 'berry brain' in central London yesterday (28 July).

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McGuigan Wines launches experiential campaign with TV chef John Torode

McGuigan Wines launches experiential campaign with TV chef John Torode

McGuigan Wines has brought in TV chef John Torode to help with its summer sampling campaign.

Top five experiential stories of the week

Top five experiential stories of the week

Hoegaarden's floating garden, Magnum's Regent Street fashion festival and Weetabix's On The Go activation were among the most popular stories this week.

Nyetimber, Fever-Tree, Musto, Volvo and Slingsby Gin to activate at Cowes Week

Nyetimber, Fever-Tree, Musto, Volvo and Slingsby Gin to activate at Cowes Week

Nyetimber, Fever-Tree, Musto, Volvo and Slingsby Gin will activate at Aberdeen Asset Management Cowes Week on 6-13 August.

Blog: Ten ways to drive social interaction at brand experiences

Blog: Ten ways to drive social interaction at brand experiences

Slice's managing director Alec Braun offers his top ten tips to help brand experiences live beyond four walls without breaking the budget.

Transformers interactive experience hits the UK

Transformers interactive experience hits the UK

Sense has created an interactive experience for Hasbro's Transformers as part of a UK tour this summer.

Top 30 brand experience agencies: Amplify

Top 30 brand experience agencies: Amplify

Amplify came eighth in Event's top brand experience agencies ranking, with experiential billings of £11.8m in 2015.

Game Republic hires Leeds Beckett lecturer Jackie Mulligan

Game Republic hires Leeds Beckett lecturer Jackie Mulligan

Jackie Mulligan is to leave her role at Leeds Beckett University to join Game Republic, which is known as the largest games industry network in the North...

Tyrrells to activate at major UK festivals

Tyrrells to activate at major UK festivals

Crisp brand Tyrrells will hold a series of pop-ups at major festivals and music events this summer.

In pictures: Launch of Orangina's Shake la Vie activation

In pictures: Launch of Orangina's Shake la Vie activation

Lucozade Ribena Suntory (LRS) brand Orangina hosted a party last night (27 July) at Jewel Bar in London's Soho to celebrate 'Shake la Vie', a nationwide...

Four venues in and around national parks

Four venues in and around national parks

Event highlights event spaces for hire located within, or near to some of the UK's national parks.

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