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Events News & Analysis

The latest news & analysis covering event marketing, exhibitions, product launches, parties, hospitality and other brand experiences.

Navigating emotions: Practical tips on how to successfully tackle sensitive or  taboo subjects in brand experiences

Navigating emotions: Practical tips on how to successfully tackle sensitive or taboo subjects in brand experiences

How can brands and brand experience agencies navigate the complexities of their customers emotions? Cat Botibol, creative chief at agency pd3 gives her...

Top five experiential stories of the week

Top five experiential stories of the week

Ebay's emotion powered shopping experience, Kodak's 'Kodakery' pop-up, Vype and Tinie Tempah, Norwegian's 5D virtual reality experience and Dole's smoothie...

Budweiser partners with Uber for responsible drinking campaign

Budweiser partners with Uber for responsible drinking campaign

Beer brand Budweiser and taxi service Uber have teamed up to launch a responsible drinking campaign.

Behind the scenes: Dolce by Ferrero Rocher

Behind the scenes: Dolce by Ferrero Rocher

Chocolate brand Ferrero Rocher opened its dessert pop-up 'Dolce by Ferrero Rocher' yesterday (1 December) in central London.

Three Mobile devises Snapchat activity across retail stores

Three Mobile devises Snapchat activity across retail stores

Mobile provider Three has renewed its events contract with agency Brand & Deliver, and will unveil a Snapchat-based activation this weekend as part of...

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William Grant & Sons curates Scottish winter terrace

William Grant & Sons curates Scottish winter terrace

William Grant & Sons whisky brands Glenfiddich and The Balvenie have partnered with Knightsbridge restaurant The Rib Room and Terrace to create a cosy...

Black Cow vodka hosts chemistry-themed event

Black Cow vodka hosts chemistry-themed event

Vodka brand Black Cow, a spirit created entirely from cow's milk, is hosting a 'chemistry class', where guests can learn about the science behind the brand.

Event TV: HTC and Time create Pearl Harbor VR experience

Smartphone manufacturer HTC Corporation and media company Time have launched a virtual reality (VR) experience to mark the 75th anniversary of the attack...

Three experiential events to watch next week

Three experiential events to watch next week

Yamaha's music sessions, Swiss International Airlines' snowball 'flight' and Bacardi's immersive platform .'No Commission' are on Event's list of events...

Smirnoff celebrates power of music

Smirnoff celebrates power of music

Vodka brand Smirnoff is hosting a party highlighting how the power of music can bring people and cultures together.

Swiss International Airlines launches snowball 'flight'

Swiss International Airlines launches snowball 'flight'

Swiss International Airlines will challenge guests to a snowball throwing contest in London's Spitalfields Market.

The Lego Santa Express pulls into Liverpool One

The Lego Santa Express pulls into Liverpool One

Lego's Santa Express has pulled up in shopping centre Liverpool One, marking the first time that installation has been seen outside London.

Hot Pickle appointed by Hovis as strategic partner for experiential

Hot Pickle appointed by Hovis as strategic partner for experiential

Bread and flour company Hovis has appointed creative agency Hot Pickle for its experiential campaigns in 2017.

Five of the best activations from online brands

Five of the best activations from online brands

To mark the annual shopping days of Black Friday and Cyber Monday, Event looks at five of the best brand events staged by online companies in the real...

Weekender: House of Vans and Disney Pixar, Winter Yulefest and Norwegian

Weekender: House of Vans and Disney Pixar, Winter Yulefest and Norwegian

This weekend House of Vans and Disney Pixar will team up to showcase a Toy Story collection, Ketel One and the Meredith Collective stage Winter Yulefest...