New venture to see Premier deliver fashion brand experiences

Entertainment and creative agency Premier has announced the company's entry into the world of fashion brand experiences, following a new venture with Doll.

Lee Lapthorne joins as creative director
Lee Lapthorne joins as creative director

Trading as part of the Premier brand, Doll will continue to create fashion-focused events for clients around the globe, as well as collaborate with Premier’s internal events, content and PR departments to deliver experiences.

Lee Lapthorne joins the team as creative director alongside production manager Jessica Dubeck and production assistant Lucy Stanway. 

Doll is an event production and creative agency that specialises in brand experiences for the fashion industry.

The company delivers events for international clients in locations including Paris, Dubai, Hong Kong and Milan. Its service offering encompasses catwalk events, product launches, awards dinners, in-store and digital media activations, brand building and brand collaborations.

It is also behind On|Off, an independent international fashion showcase for emerging designers, which forms part of London Fashion Week.

Lapthorne said: "We are thrilled and excited to join Premier to continue to develop and extend our portfolio of services to the creative industries. I am confident that our expertise and knowledge of the fashion business will bring an exciting new dimension to Premier’s portfolio, as we move forward into this exciting new chapter."

John Reiss, chairman at Premier, added: "I am delighted to welcome Lee Lapthorne and his team to Premier. They are highly respected, creative and talented with an exciting client roster.

"The two companies are existing collaborators and we aim to integrate further our creative and technical production capabilities and augment Premier’s existing lifestyle offering, which complements our extensive work across entertainment, arts and culture".

More: London Fashion Week SS16: What can we expect?

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