New Ted Baker store features barber, beauty spot and utilises VR technology

Ted Baker's new bricks-and-mortar store in London's Shoreditch features a grooming room and beauty spot, while consumers can explore the store online via virtual reality (VR) technology.

Ted's Beauty Room is situated within the new Ted Baker and Moore store (image:
Ted's Beauty Room is situated within the new Ted Baker and Moore store (image:

The Ted Baker and Moore store, which opened earlier this month, includes Ted’s Grooming Room, where male customers can have their grooming needs attended to, as well as Ted’s Beauty Room, which offers services including eyebrow threading and tinting, eyelash extensions and nail treatments.

The store also features an area known as Everbean, where shoppers can purchase freshly ground coffee beans supplied by Everbean coffee shop in London's Mayfair. 

The brand enlisted technology specialists Avenue Imperial, who have produced virtual store experiences for designers including Jimmy Choo and Karen Millen, to recreate its store experience. 

The Ted Baker and Moore virtual website enables consumers all over the world to explore the space by clicking on arrows situated on the virtual store’s floor. They can pan in and out to focus on particular elements, and even hover over an item of interest in order to purchase it.

Ted Baker and Moore is a one-off store that showcases the fashion retailer’s range of clothing as well as accessories including sunglasses, watches, shoes, jewellery, fragrances, homewares and even bicycles.

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