New software for event organisers set to boost social media engagement

Idea management company Wazoku today launched a new cloud-based software for event organisers that is tipped to build pre-event buzz, drive footfall and encourage attendee interaction.

Wazoku's Digital London competition
Wazoku's Digital London competition

Wazoku uses competitions to increase event engagement, awareness and traffic - setting up a fully branded and customised competition page to which event delegates submit ideas.

There are voting and social buttons to increase engagement and interaction and a scoring system that automatically ranks the most popular ideas.

The software also comes with an analytics tool to get post-event feedback. Organisers can run a variety of reports based on responses and find out what aspects of the event attendees valued most and what they would like to see at future events.

The software was trialled at the recent Digital London summit at Excel. Event founder Adam Malik said it generated a spike in social media engagement, web traffic and social media awareness. "It got delegates talking and engaging with us and each other far more than they would have done otherwise," he said.
 
Simon Hill, chief executive of Wazoku, said: "Capturing and encouraging ideas and innovation is a great way to build buzz around an event. Wazoku Competitions is the perfect platform for not only capturing those ideas but enabling people to socialise them quickly and easily, generating awareness for both the event and the idea submitted."

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