NEW MEDIA: Virtex secures Arab deal trio

Virtex International has won three more Middle Eastern contracts

for virtual shows.

The company recently relocated to Dubai after securing a five-year deal

to virtually create all fairs organised by the Dubai World Trade Centre

(DWTC) (Marketing Event, April).

Organiser Fairs and Exhibitions has now signed a three-year deal with

Virtex to develop an interactive 3D version of the Dubai Air Show,

starting with this year's event, due to take place in November.

The company has also secured an ongoing contract with Dmg Exhibitions to

develop on-line events for a series of Asian and Middle Eastern Index

furniture, interiors and retail design shows. The virtual events will

include virtual stands and interactive products, supported by

information hotlinks deliverable in text, audio or video streaming.

Virtex has also finalised a five-year contract with Abu Dhabi outfit

General Exhibitions Company to digitise all future fairs.

"What better way to complement our contract with DWTC than to succeed in

gaining the largest trade shows within the Middle East," said Virtex

managing director Steve Martin.

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