Home entertainment and technology show, Live 2000 has become the first consumer show to replicate itself in a virtual form.
The 3D show went live at www.live2000.com on 21 September. It will run until 24 November.
Virtual visitors to the Expocentric.com-created show are able to 'walk through' a computer-generated world containing exhibition stands, examine products and services, as well as talk on-line to exhibitors and other visitors. On-line ordering and links to exhibitor web sites are also featured and exhibitors can monitor what virtual visitors to stands are most interested in.
'The virtual show is a great accompaniment to the terrestrial show at Earls Court and keeps us at the forefront of this technology,' said Live 2000 event director Roger Pellow.
On-line exhibitors include Ericsson, Siemens, Sony, Warner Home Video and Vodafone. Live 2000 is a joint venture between Haymarket Exhibitions and CMP Europe.