New media - Live 2000 builds first virtual consumer fair

Home entertainment and technology show, Live 2000 has become the first consumer show to replicate itself in a virtual form.

Home entertainment and technology show, Live 2000 has become the first consumer show to replicate itself in a virtual form.

The 3D show went live at www.live2000.com on 21 September. It will run until 24 November.

Virtual visitors to the Expocentric.com-created show are able to 'walk through' a computer-generated world containing exhibition stands, examine products and services, as well as talk on-line to exhibitors and other visitors. On-line ordering and links to exhibitor web sites are also featured and exhibitors can monitor what virtual visitors to stands are most interested in.

'The virtual show is a great accompaniment to the terrestrial show at Earls Court and keeps us at the forefront of this technology,' said Live 2000 event director Roger Pellow.

On-line exhibitors include Ericsson, Siemens, Sony, Warner Home Video and Vodafone. Live 2000 is a joint venture between Haymarket Exhibitions and CMP Europe.




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