On-line event company Fluid.tv has teamed up with the organiser of
TMA2001 to produce a virtual version of the telecomms and IT expo.
TMA2001 Convention On-line will go live prior to the show in Brighton on
29-31 October. Fluid.tv is targeting TMA Ventures' 103,000 strong
database and aims to have more than 55 on-line exhibitors.
"We proved last year that a web-based event can extend the life and
reach of the show. This year our objective is to illustrate the great
flexibility of TMA2001 Convention On-line in terms of logistics,
feedback and integration with the physical event and other marketing
activities," says TMA Ventures managing director Terry Chellew.
Each virtual exhibitor will have its own on-line space comprising
streaming media capabilities and an electronic carrier bag to gather
interactive items to view later.