NEW MEDIA: IT fair extends web offering

On-line event company Fluid.tv has teamed up with the organiser of

TMA2001 to produce a virtual version of the telecomms and IT expo.



TMA2001 Convention On-line will go live prior to the show in Brighton on

29-31 October. Fluid.tv is targeting TMA Ventures' 103,000 strong

database and aims to have more than 55 on-line exhibitors.



"We proved last year that a web-based event can extend the life and

reach of the show. This year our objective is to illustrate the great

flexibility of TMA2001 Convention On-line in terms of logistics,

feedback and integration with the physical event and other marketing

activities," says TMA Ventures managing director Terry Chellew.



Each virtual exhibitor will have its own on-line space comprising

streaming media capabilities and an electronic carrier bag to gather

interactive items to view later.




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