New management agency for street dance

A new artist management agency dedicated to representing street dance performers has opened in London. It will supply artists for performances at corporate and private events that have featured on shows such as Got to Dance, Strictly Come Dancing, and the Brit Awards.

Kymberlee Jay
Kymberlee Jay

Superbad Talent was founded by Nike athlete and street dance expert Kymberlee Jay. It represents artists that specialise in all styles within the street dance genre, and is the UK’s first dedicated street dance performer’s agency.

Agency staff are experts on the various street dance styles, from krump to new jack swing. Superbad can provide performance-ready and uniquely themed pieces. It also offers full-service event production.

Said Jay: "As a performer, choreographer and presenter, and having been around the industry for years, I had always been frustrated by the quality of management around street dance, so decided to fill the gap. Superbad can provide a diverse range of professional, performance-ready companies and performers. The street dance industry has matured to a stage where it’s ready for a credible, grown-up business like Superbad."

Superbad already represents some of the top names in the street dance world including Got to Dance finalist Turbo, world hip-hop champions Plague, and is one of several agencies representing Flawless.

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