New chief executive for Visit London

Visit London's new chief executive is James Bidwell, the former marketing director at Selfridges. Bidwell took over from David Campbell on 6 June but has been on Visit London's Board since October 2003. He joined Selfridges in 2001 and was responsible for campaigns such as '23 and a half days of Bollywood' and 'Brazil 40 Degrees'. He also helped to launch two new Selfridges stores in Manchester and Birmingham.


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