My New Agency - Courtney Orange, Streets United

Event grills the managers of 2014's new agencies on the highs and lows through their first year of trading. Our latest instalment features Courtney Orange, founder and creative director of Streets United.

Courtney Orange, founder and creative director of Streets United
Courtney Orange, founder and creative director of Streets United

When did you launch your agency and what were your reasons for going it alone? 

The launch of Streets United Entertainment & PR Guerrilla Stunt Agency happened in December 2013. This was the result of a split between four directors of a previous company called X-treme Street. 

The drive and passion that I had coming from a performance entertainment background drove me to break away from the other partners and form Streets United. Streets United now has artists in more than 60 different countries around the world.

Which campaigns have been your favourites to work on this year and why? 

I have three. The six metre-wide sand sculpture of Dubai's Atlantis The Palm Hotel, which was created by a team of the UK's top sand sculpture artists for a month-long campaign at Bluewater Shopping Centre in Kent. The recreation of such a spectacular hotel took days to sculpt and stood in place for a month. 

The launch of the new Nissan Nismo street promotion, where we had our street sign spinners generating awareness on the streets of London. As sign spinning is something totally new to the UK it was interesting to see how the public took to the launch awareness campaign.

Finally, our Professional Parkour Businessmen ran a rampage at the HR Tech Europe Conference 2014. Parkour entertainers were dressed in business suits and performed daring surprise stunts around the conference arena for the attendees. 

How successfully has your agency traded so far?

Over the past year we have witnessed an increase of trading not only within the UK but also in Asia and the Middle East. Being an international entertainment agency and guerrilla stunts supplier, many UK events and marketing companies often tend to use our worldwide network of artists and entertainers located in the countries that they organise their events in, thus saving on unnecessary costs in flight expenses and accommodation.

What have been the biggest challenges?

Entering into a market as a newbie is always challenging but something that we have handled quite well with our marketing strategies. Introducing new and fresh creative concepts and ideas to old-fashioned or close-minded companies has been a challenging factor, but something that we are determined in pursuing, as the market trends change so quickly these days.

What have you got coming up this year?

We have a handful of campaigns and events lined up already for 2015, including supplying entertainment at the F1 race circuit in Bahrain as well as corporate hospitality entertainment and street marketing entertainers for campaigns and events associated with the Rugby World Cup. 

We will also be looking to grow our marketing department towards the middle of the year.

Do you have any long term goals, targets and strategies for your agency?

We are currently in talks with setting up an office in Dubai and Cape Town. These are small steps in creating a worldwide presence as the demand for entertainment and experiential guerrilla marketing is on the increase.

Want to be featured in My New Agency? Email reporter Katie Deighton for more details.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs