Throughout the Easter period, visitors will get the chance to use virtual reality to experience what it’s like to drive a Formula 1 racing car with Mercedes, personalise their favourite cereals boxes with Nestlé and get their nails decorated with water decals from Missguided.
Automotive brand Mercedes will kick off proceedings with the launch of a pop-up, which will give guests the chance to experience driving a Formula 1 car. Mercedes will also showcase one of its cutting edge Formula 1 cars in the shopping centre, as well as giving a lucky few a chance to test drive some of its latest models.
Fashion retailer Missguided and drinks brand Lucozade will be teaming up to create the Missguided in-store ‘Zero To Pay’ Nail Experience, featuring a menu of Lucozade nail water decals, with a team of nail technicians giving shoppers a complimentary make over. Shoppers will also receive in-store discounts and special treats.
Food conglomerate Nestlé will be offering culinary delights with a pop-up bar on the first floor of the shopping centre, and a van in the surrounding streets. Guests will be able to enjoy a variety of Nestlé cereals such as Golden Nuggets and Cookie Crisp; as well as personalising the boxes with chosen names and messages.
Westfield has also devised a series of experiences for children, including bringing shoe retailer Clarks' 'Imagine More' campaign to life. The brand aims to inspire and educate kids through a series of influencer-led workshops. Children and their parents are invited to get creative using augmented reality, stop/go motion film creation and app interaction.
Myf Ryan, chief marketing officer at Westfield, said:"We are thrilled to be able to offer such exciting and diverse experiences over the Easter period that will entertain children and their parents in equal measure. From the latest technologies to the latest food flavours, from creating personalised cereal boxes to creating stop motion films, Westfield has something for everyone this Easter."
In January, Westfield London and Westfield Stratford City staged a food discovery series to celebrate Chinese New Year. Last month, Ikea brought its 'Live lagom' event series to Westfield Stratford City in a bid to encourage people to live more sustainably.
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