The brand enlisted illusionist Sean Alexander to stage an unexpected stunt in the middle of the station’s main concourse. The magician was seated holding a bowl of cereal and surprised commuters and tourists by appearing to levitate throughout the day.
A sampling station filled with cereals such as Nesquik, Cheerios and Shreddies was positioned adjacent to the stunt.
Agency Tribe Marketing devised and exectued the one-day activation. It was designed to complement Nestlé Cereals’ latest research that showed nearly a third of UK adults are in need of a ‘lift’ to improve their mood.
The brand created a cereal caterpillar that toured the UK back in April.
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