Nestlé to bring back Aisle of Wonder to Westfield

Food conglomerate Nestlé is bringing back its cereal-themed Aisle of Wonder pop-up to Westfield Stratford City from 13-23 April.

Nestlé to bring back Aisle of Wonder to Westfield Stratford
Nestlé to bring back Aisle of Wonder to Westfield Stratford

The pop-up will give guests the chance to create their own cereal blends, with 12 different Nestlé cereals on offer including Shredded Wheat, Shreddies and Cheerios. Visitors will also be able to pick from a range of toppings, milks and yoghurts.

Customers will also have the opportunity to personalise their own box of Shredded Wheat, Shreddies or Cheerios which they can keep for themselves, or use as a gift for a friend or family member. Those unable to make it to the pop-up have the chance to win a personalised cereal box by tweeting a photo of their favourite blend of Nestlé Cereals using the #CerealTwist hashtag.

Michelle Bull, marketing manager at Cereal Partners UK, said: "We’re delighted to be bringing the Aisle of Wonder back again this year. It’s a fun, engaging experience that demonstrates the different ways you can enjoy Nestlé Breakfast Cereals. Also, we’re particularly excited to be offering personalised cereal boxes for the first time."

The pop-up is being delivered by agency Hot Pickle, which created last year's event.

More: KitKat hosted its 'Create your Break' pop-up in Westfield Stratford last October. Ikea also used the shopping centre to launch its 'Live Lagom' event series in February. 

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