Nespresso launches two-tier Connoisseur Club experience

Coffee brand Nespresso has unveiled its Connoiseur Club experience at the Henley Royal Regatta (1-5 July).

The structure houses interactive tasting experiences
The structure houses interactive tasting experiences
Inside, the purpose-built two-tier venue hosts a range of fun and interactive activities, including demonstrations from Michelin-starred chefs and tailored 'triangulation' tasting tests.

The brand opened the doors to the structure on Wednesday (1 July) at the Oxfordshire sailing event, where it will stay in situ until Sunday (5 July). The campaign promises an immersive sensory exploration of Nespresso's products and aims to drive consumers to become part of the Nespresso Club.

After Henley, the club will travel to Festival No. 6 in Portmeirion, Wales. Wasserman Experience has produced the activation for the brand.

More: Caroline Wozniacki serves up Lavazza coffee at Wimbledon

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