The move will see Barclaycard become official payment partner of ticketing agents The Ticket Factory and the LG Arena, National Exhibition Centre and National Indoor Arena (NIA).
The NIA is set to undergo a £20.6m transformation by 2014, after which the group has revealed it will be known as the NIA, A Barclaycard Unwind Experience.
The deal also means that customers will be able to pay for tickets using contactless technology, and have the chance to join a free benefits programme, Barclaycard Unwind, which will reward fans with preferential ticketing, access to customer lounges and fast track entrances at the group’s venues.
Paul Thandi, chief executive at the NEC Group said: "This partnership fits our business philosophy around providing meaningful live experiences for our customers. We share a drive to invest in technology that simplifies the customer journey. Our customers can look forward to smart technology, exclusive benefits and a next generation arena to visit the world's best performers."
Dan Mathieson, head of experiential marketing and partnerships at Barclaycard, said the deal gives Barclaycard a chance to "showcase innovation in payment" at the entertainment venues. "The eventual rollout of contactless technology across the NEC Group means customers will be able to pay quickly and easily for shows they want to see, using their contactless cards or contactless-enabled mobile phones, even if they're on the go."
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