The exhibition venue hosted a behind-the-scenes Open House event for industry representatives, to shift perceptions and highlight its versatility for live events. The NEC team organised the event in partnership with Blitz Communications, Freeman and Virgin.
Guests from event agencies, including representatives from Smyle, Line Up, Emu, Logistik Group and HRG Worldwide, were able to network at the two-day, annual domestic tourism trade show. They were then invited to visit the NEC’s sister venue, the LG Arena, to hear owner Genting’s plans for a £150m leisure and entertainment complex, Resorts World Birmingham, which is due to open in spring 2015.
To round off proceedings, Kathy Male, account manager for live events and conferences at the NEC, delivered a presentation on the new pricing structure and services package for live events at the venue.
Adrian Evans, the NEC’s account director for conference and live events, said: "Over the past year we have seen many changes at the NEC that have impacted positively on our conference and live events offer, including rebranding and pro-active campaigns. We have also changed our approach. Whereas the onus was once on agencies to do the work, we are now offering a fully comprehensive package that adds real value and puts the customer first – but at no extra cost.
"We are constantly evolving to stand out in a competitive marketplace, and our new proposition has been developed as a result of customer feedback and a full review of all aspects of our delivery. It’s about giving our customers the value they deserve."
Rick Stainton, managing director of Smyle, said: "The NEC Open House event has been a great opportunity for the venue. The new approach has also demonstrated the NEC’s willingness to listen to what the marketplace wants, which is vitally important."
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