The seven-floor structure will be located between the LG Arena and the Crowne Plaza hotel and will house a 4,000sqm hospitality and events centre, casino, spa, hotel, restaurants, a10 screen cinema and a designer shopping outlet.
The development, known as Resorts World, is part of the Group’s ‘masterplan’ and is being planned in conjunction with Genting Casinos, one of Malaysia’s largest multi-national corporations.
When fully operational, it will create more than 1,100 jobs in the region.
Solihull Council is expected to make its decision on the application for a large casino licence after the general elections next month.
If it is granted, planning permission will be submitted at the end of May, and the complex could open as soon as 2013.
NEC Group chief executive Paul Thandi said the development will extend visitors dwell time and attract around 650,000 additional visitors a year.
"We need to make our business much more attractive to live in the 21st century and put us back on the international map," he told Event. "We want to make the NEC a 24/7 365-days-a-year destination."
For more details on the plans and the 4,000sqm hospitality and events centre see the May issue of Event magazine.
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