NEC announces InTheSnow Live

The NEC has announced a new skiing and winter sports show planned for the Birmingham venue in October 2013.

The new show claims to be the biggest of its kind
The new show claims to be the biggest of its kind

InTheSnow Live is a brand extension of InTheSnow magazine and will take place from 25-27 October. Confirmed show features include an apres ski champagne and cocktail bar, a ski fashion theatre and a live action plasma wall.

The exhibition is being organised by Dominic Killinger, owner and publisher of InTheSnow magazine. He said: "This is a natural progression for InTheSnow magazine which has clearly led the field for some time with huge reach, distribution and readership both hard copy online and on mobile devices. We have established a unique, strong, ski industry team to drive this show from both the consumer and exhibitors perspective. We have big plans for a fresh approach to drive significant footfall whilst delivering an exciting live consumer show at great value for money. The NEC provides the ideal location to create Britain's biggest national consumer winter sports show."

Kathryn James, managing director of the NEC, said: "We're confident that InTheSnow Live will deliver a fantastic event this year, based on the visitor experience."

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