NatWest and Marylebone Cricket Club bring live experience to Canary Wharf

Marylebone Cricket Club, in partnership with T20 Blast sponsor NatWest, launched a live cricket experience at London's Canary Wharf yesterday (28 May).

Passers-by could take part in the activation's 'Crazy Catch' competition
Passers-by could take part in the activation's 'Crazy Catch' competition

The one-day activation sought to raise awareness of the 2015 NatWest T20 Blast matches at Lord’s Cricket Ground, which is owned by Marylebone Cricket Club, as well as celebrate the opening of NatWest's Canary Wharf branch.

Members of the public could enter a 'Crazy Catch' competition, with winners receiving VIP tickets to matches hosted at Lord’s Cricket Ground.

Steven Finn of Middlesex County Cricket Club visited the activation, where he interacted with the audience and displayed the NatWest T20 Blast trophy.

Experiential space company Looking Glass secured the site at Reuters Plaza in Canary Wharf, which saw the activation target working professionals. 

Nick Bedford, general manager and head of sales at Looking Glass, said: "The activation of NatWest T20 Blast at Reuters Plaza, Canary Wharf is a great example of an interactive and fun experiential campaign that targeted the right audience. This resulted in increased exposure for Lords Cricket Ground, increased awareness of the NatWest T20 matches and increased ticket sales. We were delighted to work with the Marylebone Cricket Club and with Canary Wharf to deliver a unique experience in an exceptional space."

More: In pictures: NatWest unveils Macmillan Tree of Light

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