National Lottery to bring Snakes & Ladders game to life

GameStore from The National Lottery and Puzzle London have come together to bring the Snakes & Ladders board game to life, with a Facebook live stream event taking place at Pinewood Studios.

Snakes & Ladders: brought to life by the National Lottery
Snakes & Ladders: brought to life by the National Lottery

Happening tomorrow (2 September), the event is being held to celebrate the launch of The National Lottery’s new Snakes & Ladders online Instant Win game, and will consist of a series of three interactive one-hour games taking place throughout the day. Each game will be powered using the latest projection mapping technology.

Players can enter by commenting on The National Lottery’s Snakes & Ladders Facebook post during the live streams, and will then be given a chance to win a range of cash prizes and online National Lottery credits.

Dan Beasley, CEO Puzzle London, said: "Branded live streams are an extremely effective medium for reaching larger audiences. They offer richer, more exciting, fun and engaging content – which is perfect for GameStore from The National Lottery to demonstrate the thrill of winning."

Alexander Fagelson, GameStore brand manager, added: "The use of the projection mapping technology that Puzzle has developed is the perfect way to bring to life the winning feeling that you get from playing GameStore, and we’re looking forward to reaching hundreds of thousands of players throughout the course of the afternoon." 

All player winnings will be announced on Facebook the same day, with a total prize pool of £7,000 available.

Puzzle has previously collaborated with GameStore by developing the ‘#WinGold’ running concept, which starred ex-Olympic Athlete, Iwan Thomas, in August. #WinGold received more than 100,000 streams over the course of three hours.

Last year the National Lottery broke two world records at millionaires meet

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