The Fashion For Relief Pop Up store, which will be located in the venue’s luxury shopping quarter The Village, will feature clothing and accessories donated by some of the world’s most influential designers, brands and celebrities, which the general public will be able to buy. Items purchased will earn shoppers the chance to win a one-off celebrity item each day in a special golden ticket lottery.
The shop’s windows will be designed by renowned set designer Michael Howells, who has created numerous sets for Christian Dior, Burberry and Louis Vuitton. The space will also feature atmospheric lighting and fashionista DJs.
The Fashion For Relief Pop Up will launch with a VIP preview as part of Vogue Gold Night Out on 27 November.
Campbell said: "I'm thrilled to return to Westfield London to launch the Fashion For Relief pop-up store. Raising awareness for Ebola and educating about its prevention is crucial to help prevent the spread of this deadly disease.
"We hope the Fashion For Relief store will raise much-needed funds and awareness, while offering amazing pieces at accessible prices."
Myf Ryan, Westfield’s director of marketing, UK & Europe, added: "We are absolutely delighted to be working again with Naomi Campbell and her Fashion For Relief initiative to support a worthy cause that’s affecting so many lives. In 2011, Westfield London hosted the first Fashion For Relief Pop Up store, which raised more than £20,000 in one week.
"This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success."
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