Name change turns Loewybe into Because

Loewybe has rebranded to become Because Experiential Marketing in a move designed to position the agency away from its former links to the communications giant the Loewy Group.

Loewybe has rebranded to become Because Experiential Marketing in a move designed to position the agency away from its former links to the communications giant the Loewy Group.

Marketing and business development director Joss Davidge said: “This is very much an evolution of our business, rather than a re-invention.

“Licensing the Loewybe name helped our business grow into a major player in experiential marketing, but although we continue to have a great relationship with our neighbours at Loewy we have never actually been a formal part of the Loewy Group. Our new identity will help reinforce our independence.”

As part of the rebranding a new website, designed by Untitled, will be unveiled this month. The agency’s clients include Innocent Drinks, Nestlé and Superdrug.


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