The founder of Mystery Ballroom, Jonathan Booth, will receive £5,000 worth of support from Eventbrite and the competition’s backers, Britain for Events, educational scheme General Assembly, telephone answering service Moneypenny and print company MOO. The prize will cover access to resources, training, marketing and mentorship to get the business up and running.
The dancing event concept was chosen by a panel of judges from the events industry, who were looking for an event that would demonstrate originality, impact, potential and ability. Two runners up were also selected: Trigger Thursdays, which aims to fill independent cinemas with new films, and Biathlon, an idea for a large-scale fitness event in the UK.
Marino Fresch, head of marketing for the UK and Ireland at Eventbrite, said: "We have seen so many high quality entrants for The Spark and it’s really inspiring to see such diverse experiences being thought up and aspiring event entrepreneurs. Mystery Ballroom has all the right elements for a great live event and Jonathan and his team have some amazing ideas and skills to really make this a true success. We’re really excited about providing our support to make this happen."
Booth added: "Put simply, there isn't a fun, glamorous and inviting ballroom dance night in London at the moment. With Mystery Ballroom we are embarking on a journey to create London’s most memorable and accessible ballroom night.
"Some of the best events transport you into a different world and I’ve been inspired by experiences like Punch Drunk and Secret Cinema to do the same for ballroom dancing."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.Follow @DollyDeighton