Event's Music report looks at which brands are using music events and experiences to engage with consumers, and how brands are activating at music events outside the festival season.
Some brands have long musical associations, others are starting to realise its power. Event looks at three of last year's big hitters.
Some brands are shunning major festivals in favour of other music activations, forging connections that last all year round.
Music brands are showcasing their commitment to the art form via live experiences that audiences love, finds Brea Carter.
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