Muji appoints Produce UK for #MyMuji exhibition

Japanese brand Muji has appointed agency Produce UK to design and deliver an exhibition of 25 rare posters to celebrate the brand's 25th anniversary in the UK and Europe.

Muji and Produce UK team up to exhibit rare MUJI posters
Muji and Produce UK team up to exhibit rare MUJI posters

Muji's first store outside of Japan opened in London's Liberty department store in 1991, introducing a new Japanese minimalism to Europe. The brand will celebrate the 25th anniversary milestone by teaming up with Produce UK to exhibit a set of never-seen-before Muji posters. Taking place in Covent Garden's St Martin’s Courtyard, the exhibiiton will resemble an open store front and will be free to the public for six days.

The 25 posters aim to show the brand's trajectory and development. Each poster represents a different time period, and may act as a social commentary or time-specific advertising campaign. 

Catherine Borowski, managing director at Produce UK, said: "The exhibition showcases how much the Muji brand has developed in a very creative and engaging way, and we’re really looking forward to opening the doors to the public to see their reaction." 

In addition, vistors will have access to the #myMuji photobooth, where they will be able to have a photo taken with a poster of their choice. After their stint in London, the 25 posters will be moved to Milan, Italy for in in-store exhibition. 

Guests will be able to view the posters from 19-23 October, 10am-7pm. 

In August, Campari launched a London Art Tour to celebrate the brand's heritage, and in September, Virgin Trains announced the world's smallest exhbition showcasing micro-sculptures of iconic trains.

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