The test has been created for the forthcoming release of the brand's ‘Panama Geisha’ coffee. Made using the world’s most expensive and rare Panama Geisha coffee, the £115 a bottle liqueur – which is one of only six available in the world – is only being made available to consumers discerning enough to appreciate the delicate flavour of the unique liquid inside.
Working in partnership with specialist coffee magazine Caffeine, the exam paper has been set by industry experts and features a set of eight multiple choice and essay style questions on the origin and grading of specialty coffee, as well as taste and the science behind the brewing process.
Located on page 18 of the December edition of the magazine, once filled out potential customers have 30 days to post their completed exam paper to the official invigilators who will assess all entries and pick the most appropriate candidate – who will be contacted and offered the opportunity to purchase a bottle.
Due to the extreme rarity of the current crop of Panama Geisha, the raw coffee is currently available for around £200 a kilogram - making the Mr Black offering a serious collector’s item that is only set to increase in value as stocks of Geisha deplete.
Tom Baker, director of Mr Black, says: "Having spent the best part of a year working to craft and nurture our incredibly small supply of special edition farm-to-glass Panama Geisha coffee into existence, we were a little worried that some of the UK’s hard-core coffee fans were going to miss out."
Scott Bentley, founder of Caffeine magazine, added: "It really is a once-in-a-lifetime product, using the prized Camilina Geisha from Auromar Estate – which was this year awarded the Best Natural Panama Geisha in the world. With only six bottles remaining in the world, we have been working closely with the team at Mr Black to design and define a set of questions that will help us to find a likeminded coffee fanatic and give them the chance to share this exquisite liquid with."
Last month, a coffee shop inspired by the television series Breaking Bad opened in Dubai. Tia Maria launched an experiential drive, also last month, which aimed to bring coffee cocktails to the masses.
Comment below to let us know what you think.For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.