Move of the week: Michael Wyrley-Birch to become TRO managing director

TRO board director Michael Wyrley-Birch will become the company's new managing director as of 1 December as part of a major restructure within the firm.

TRO has undergone a board restructure
TRO has undergone a board restructure

Wyrley-Birchwill be joined by Nick Burrows, Tom Gentle and Sian Bates as client service directors, Peter Trapnell as creative services director, Gary Wootton as operations director and Gary Nurse will continue as finance director.

The new framework enables TRO’s existing managing director Keith O’Loughlin to take up the role of chief executive of TRO Group, while current chief executive Rob Allen will become executive chairman of TRO Group.

Allen said: "TRO joined sales development agency CPM UK three years ago, a dynamic move which has given us access to new business opportunities, additional talent and an international presence."

"With these and future opportunities on the horizon, it has become clear that we need to strengthen our infrastructure and prepare for further international expansion."

The company forecasts to complete 2011 with a turnover of £25m. TRO was ranked top of Marketing magazine’s annual experiential agency league table, which positions agencies in order of turnover.

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